Articles by: Derek Harding
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Selecting an email services partner: Why ESPs view services as a necessary evil

It’s widely recognized that email marketing teams are under resourced. The result is that many companies still rely partly or entirely on third parties for ...

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ESP and Agency Hybrid: The best of both worlds or an organizational nightmare?

Software platforms getting easier to use, yet many companies still rely on third parties for services. There are pros and cons to having an ESPs for services ...

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Email Marketing Agencies: Strengths and Weaknesses

Email marketing teams are under resourced. The result is that many companies rely partly or entirely on third parties for services. Services an important ...

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4 myths, misconceptions and untruths about email deliverability

Many organizations use deliverability as a data point when selecting an email service provider. Unfortunately there are a number of myths about deliverability ...

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