Articles by: David Raab
Customer Data Platforms, the state of European CDPs

Customer Data Platforms are getting a lot of attention amongst data-driven marketers. If you are not familiar with the CDPs, the important points to know is ...

Analytics most popular upgrade of Marketing Automation Software

With the latest release of my B2B Marketing Automation Vendor Selection Tool (VEST), I dived into data in search for additional things to share about it. ...

6 Mistakes to Avoid In Selecting a Marketing Automation System

Marketing automation systems have reached that magical moment when people start to want one without knowing exactly why. That’s largely a good thing: most ...

Satisfaction with Marketing Automation; Plenty of Room for Improvement (and maybe a little vodka)

When you hear about marketing automation and its discontents, the question pops up whether the level of dissatisfaction is any higher with marketing automation ...

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