Articles by David Raab
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Customer Data Platforms, the state of European CDPs

Customer Data Platforms are getting a lot of attention amongst data-driven marketers. If you are not familiar with the CDPs, the important points to know is ...

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Analytics most popular upgrade of Marketing Automation Software

With the latest release of my B2B Marketing Automation Vendor Selection Tool (VEST), I dived into data in search for additional things to share about it. ...

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6 Mistakes to Avoid In Selecting a Marketing Automation System

Marketing automation systems have reached that magical moment when people start to want one without knowing exactly why. That’s largely a good thing: most ...

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Satisfaction with Marketing Automation; Plenty of Room for Improvement (and maybe a little vodka)

When you hear about marketing automation and its discontents, the question pops up whether the level of dissatisfaction is any higher with marketing automation ...

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