Articles by: Chris Marriott
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Four Simple Steps for making a CDP vs ESP decision

For marketers today, it's becoming increasingly unclear: Do you need both a CDP and ESP? And if so, which one to select first? This four step process that ...

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5 keys for a successful MarTech RFP in 2021

There will be a surge in RFP activity in 2021. Many brands who planned to take a look at their ESP in 2020, put it on hold because of COVID-19. In the coming ...

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RFPs and your Procurement team: A must-read survival guide

One topic that doesn’t get enough consideration is the role that your procurement team should (and shouldn’t) play in your RFP. When it comes to RFPs, you ...

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These Blind Spots Will Derail Your Email Software Selection (or Worse)

Selecting a new email marketing software is hard enough when you know what you should focus on. But without the right outside help, many RFPs will fail because ...

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How  changes in ESP landscape affect clients: Acoustic, Epsilon, Yes Marketing (part 2)

Change is a constant in the world of email marketing There were some major changes in the enterprise ESP space if you look from the client perspective. It’s ...

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Do recent changes in the ESP landscape benefit clients? IBM, Epsilon, Yes Marketing

The constant evolution of the landscape represents how key email marketing and ESPs are to the martech world. Changes - from where we sit - aren’t always in ...

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Faux-facts and emotional shortcuts;  how to ruin an email marketing RFP without even knowing it

When email marketers go through their ESP selection process, they often use what are known as “emotional shortcuts”. These can slip in without the marketer ...

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How to beat Yes-men during your email marketing RFP

Choosing a new email service provider (ESP) is no walk in the park. A well-managed RFP process gives email marketers the very best chance of making the right ...

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