Articles by: Chris Marriott

There will be a surge in RFP activity in 2022. Many brands who planned to take a look at their ESP in 2020/2021, put it on hold because of COVID-19. This ...

For marketers today, it's becoming increasingly unclear: Do you need both a CDP and ESP? And if so, which one to select first? This four step process that ...

One topic that doesn’t get enough consideration is the role that your procurement team should (and shouldn’t) play in your RFP. When it comes to RFPs, you ...

Selecting a new email marketing software is hard enough when you know what you should focus on. But without the right outside help, many RFPs will fail because ...

Change is a constant in the world of email marketing There were some major changes in the enterprise ESP space if you look from the client perspective. It’s ...

The constant evolution of the landscape represents how key email marketing and ESPs are to the martech world. Changes - from where we sit - aren’t always in ...

When email marketers go through their ESP selection process, they often use what are known as “emotional shortcuts”. These can slip in without the marketer ...

Choosing a new email service provider (ESP) is no walk in the park. A well-managed RFP process gives email marketers the very best chance of making the right ...

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