Chris Hexton, Author at Email vendor selection

Chris Hexton

About author

From Sydney, Australia Chris Hexton is the Co-Founder of Vero's email remarketing software. Starting out as a self-taught developer and founding his own Ruby on Rails consultancy, Chris began his email marketing journey when he discovered that too many eCommerce and SaaS providers were sending completely untargeted emails because it was simply too hard to do anything better. Naively believing he could build something to solve this problem, Vero was born. By helping online businesses track exactly what their customers are doing on their website, Vero enables them to build individual customer profiles and send relevant emails that convert. Chris' personal passion is helping businesses improve their email marketing copy and strategy and he loves it when they see results. When he's not online Chris spends his time playing guitar, reading copiously on his Kindle and trying to live in the moment (without checking his phone!)

Articles by Chris Hexton

Behavioral email marketing: 4 examples and the tools you need to change your business forever

There has been a massive ressurgence in behavioral email as email marketers realize customers are increasingly savvy and no longer happy with the 'same ...

Chris Hexton 20 March 2018

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Behavioral email marketing: 4 examples and the tools you need to change your business forever

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