Articles by Cameron Kane
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The Complete Guide to Restaurant Email Marketing: Software, Strategy + Examples

In this guide, we’d like to show you how to master Restaurant email marketing and automation. We will walk through delicious and inspiring restaurant campaign ...

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The Data Dance: Put all That Data to Work for Smarter Marketing

Data. You know you need it — a lot of it. But once you’ve got it, then what? What are you supposed to do with it, and how? And what role does your email vendor ...

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Teaching Yourself to Fish With Usable Email Analytics Tools

When evaluating email service providers, marketers should also be evaluating the email reporting capabilities of the platform and how well it does—or ...

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How to Evaluate Email Service Providers on Their API

Comparing email service providers based on their Application Programming Interfaces (APIs) is like comparing a Thai restaurant to an Italian one: It’s not a ...

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