Articles by Andy Thorpe
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Must haves for a mobile savvy email marketer

Mobile email is becoming to be more and more important. Opens on Mobiles increased by 34% last year in just five months, according to Return Path. The stats on ...

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Key deliverability tactics when switching email tools

How to maintain high deliverability and inbox placement? And how to do that when moving from one Email service provider to the other? We already talked about ...

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Switching ESPs? Use these key deliverability tactics

So you've chosen your new ESP and now you need to make the move but maintain and preferably improve your inbox placement at the same time. The safest way to ...

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