Alessandra Gyben, Author at Email vendor selection

Alessandra Gyben

About author

Alessandra Gyben is the marketing director at GreenRope, an all-in-one CRM and marketing automation platform. She has been working in the CRM space for over 8 years and specializes in marketing automation, customer journeys, and salesforce automation. She has a passion for creating strategies based on both data and emotions, balancing the two delicately to meet the growing needs of the consumer. Gyben believes less is more when it comes to technology. While a business cannot survive without it, it’s important to select the best solution, so you can focus less on mastering the technology and more on mastering your business.

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Is your MarTech stack getting too high?

If you work in a company that invests a lot in martech, chances are you’ve got a towering technology stack. Each platform is bought to offer a solution. But ...

Alessandra Gyben 19 June 2019

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Is your MarTech stack getting too high?

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