A Weighted scorecard or a decision matrix is a tool to select or compare an email service provider. It consists of a list of requirements or criteria, their weighted value of importance and the score of each alternative email service provider on those requirements. The sums of all the scores can then be compared and ranked, to show the winning email vendor.
A weighted scorecard is especially useful in e-mail marketing selection, because there often is a large set of requirements with varying importance. It is often used as a part of an RFP selection process.
Advantages of a weighted scorecard
The advantage of a weighted scorecard in vendor selection is that subjective opinions about email vendors can be made more objective. Also it forces you to rank you requirements in importance. Last but not least you can analyze how much your opinion would have to change in order for a lower ranked vendor to out rank a competing email service provider, this is called a sensitivity study.
A weighted scorecard can also be known as a solutions prioritization matrix, vendor selection matrix, RFP evaluation matrix, RFP scorecard, ESP scorecard, COWS decision matrix, supplier rating spreadsheet, proposal evaluation matrix
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