ESP Tripolis Solutions introduced their new product Tripolis Pixylon this week. Pixylon tailors email and its images to the reader’s preferences, location and time of reading. Additionally, it instantly adjusts [the pictures in the email] to the user’s device, be it a smart phone, laptop or tablet computer. Making it a form of dynamic email software.
Previously, the moment of launching an email marketing campaign was the deciding factor for its content. With Pixylon, the moment of opening (or reading) is decisive. Pixylon measures the preferences of the user and delivers content accordingly. Joost Nienhuis, the CEO of Tripolis comments: ‘Pixylon is an innovative and logical development that will bring the worldwide email marketing business a step closer to the future. It enables the new way of emailing, email 3.0.’
Applications of Pixylon
There are many applications of the technology, restricted mainly by the creativity of marketers. Additionally, it is a tool to edit and create dynamic images in a quick and easy way. Some examples are:
* Countdown mechanism depending on the availability of tickets for an event and the ability to offer real-time changes when tickets run out of stock
* Track and trace an online order and read the status of the order and its location, as well as estimated time of arrival
* Automated A/B tests and multivariation testing
* Flash sales auctions with relevant ads appearing in real-time
Pixylon is currently available worldwide, after a group of existing clients of Tripolis where using a BETA version of Pixylon.