The total number of email service providers – October 2016


In many articles about Email Service Providers and how to select email tools, the gigantic number of international ESPs is mentioned. Most often just to give an indication of the size of choice and number of email suppliers in the market.

Some say over a hundred, some say more than 200. Some just pick a number, any number, because who is going to check? Well those days are over now.

Knowing the true number of Email Service Providers

The only true way to know is to make a list with all ESPs and count each and every one of them. Find all those companies, check if they really have a focus on email marketing services and what they really do. Just by the numbers a daunting task.

But that didn’t stop us. So without further ado, we give you the actual current number of ESPs. (It is updated every half hour.) Because the number of ESPs fluctuates, you might say it is just like the stock market.  New ESPs are started each day and others merge or go out of business  just as fast.
The total number of ESPs per October 2016: 446

All the ESPs counted are listed in our total list of ESPs, so take a look there! Currently we have 163 email service providers on our “to be reviewed” list, they aren’t yet included in the number of Email marketing tools and suppliers above.

About Jordie van Rijn

Jordie van Rijn is an independent email marketing consultant and Analyst. He is the Founder of Email Vendor Selection and specializes in smart email marketing, optimisation and RFP / vendor selection. Named on of "50 Online Marketing Influencers to Watch in 2016 " by Entrepreneur magazine.

  • ✰ Jordie van Rijn ✰

    And the big question is: Howmany ESPs does it take to screw in a lightbulb?

  • Gainfranco Cuzziol

    Screw in or screw up?

    • Jordie van Rijn

      Haha, one of them is too easy to answer. So I would say: Lets keep it to screw in.

  • Dave Hendricks

    Great stuff and super helpful Jordie!

  • bobParker

    This is one of those places a timestamp would be helpful and an update on how your ‘108’ to be reviewed list is going. Any updates? I am sure there are few mergers, flameouts, and new startups. You probably have more posts about this, but this is where Google led me to 1st, so please help others continue to get the best info.

    Happy New Year in 2015!

    • Jordie van Rijn

      Hi Bob, the number is auto-updated based on the number in the database. Almost every week some new ones are added, but also some are removed (with merger and acquisitions or if they are no longer active) or renamed. It is quite the active business :)