Posts Tagged ‘switch email tools’

5 Steps to Start Fresh With a New Email Marketing Provider

switching-esp-steps

The decision has been made to switch to a new Email Marketing Provider. Maybe you’re still looking for the new ESP or maybe you’ve signed the contract and the migration from old to new is impending—or even starting. I’d highly encourage you to take advantage of the opportunity to clean house before the move!

Selecting the Perfect ESP? – Don’t Forget to prepare the implementation

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When going for a new email service provider, the time to ask questions about migration and implementation is well before you sign any contracts. Do you really want to commit to an ESP only to find out the migration and implementation are going to take three times longer than you anticipated (or budgeted for)? Or […]

A handy checklist to smoothly switch ESPs

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You know it’s time to switch email service providers – you’ve heard that others offer smarter features, greater benefits, or more attractive packages. But the whole idea is too daunting: you fear the risks and unknown elements, not to mention the time involved. Wouldn’t it be great to have a checklist to smoothly move to […]

How Long Will It Take To Implement A New ESP?

esp implementation speed

How long will it take to implement your new email service provider? There are plenty of variables. Are you starting with an ESP after doing email marketing in-house? Or are you moving from one ESP to another? That will affect the time to implement. The ESP you choose, the staff resources you have available, the […]

Migrating to a new ESP: what to move and how

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If you thought choosing the new email service provider was a daunting task, now you’re on to the next one, which might be just as daunting: Making the switch. Below is a short list of what you’ll likely need to move over (and how) to help you get started with your migration…well prepared. Because the […]

Slow and Steady: How to launch your new Email Service Provider in stages

email_marketing_implementation_stages

If you’re close to finding a new email service provider (ESP), signing the contract and starting to think migration, here’s my advice for you: Go slow. Moving from one ESP to another can be an arduous task. Take the time to do it right so you don’t have any costly surprises when you launch with […]

The Iceberg Effect – How to compare ESP pricing

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You are in the middle of choosing a new ESP and have narrowed your list down to a few – the ESP shortlist. They all seem to provide great service and good value for money – or do they? When considering the deals on the table do you know what the full costs are? Or […]

New email vendor? Expect your deliverability to plummet… at first

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“I’m switching to another ESP. Will my deliverability improve or get worse?”. Of course you are expecting your open/clickthrough rate to consistently improve with the new ESP… but you’re still in for quite a shock, as deliverability tends to drop off in your first few mailings.

5 bullet dodging tips for your marketing software RFP – directly from my experience

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In my years in IT, I’ve discovered a set number of issues that tend to pop up when it comes to writing an RFP (Request for Proposal) across many industries. The RFP (Request for Proposal) is in its’ essence a guide to various parties whom you might invite to provide you with a new service […]

Email Marketing Integration: the 4 points to start with

email-marketing-integration

Maybe you are looking for the best email service provider there is for you, or your program has grown in complexity and you’re ready for more email integration than your current ESP can offer. Then it is time to look at 4 of the most important factors as you start your search for a new […]