Sage North America is taking steps into the world of email marketing or E-marketing as they call it. This week they announced the their new SageCRM v7.1 for small and midsize businesses. This version has several new components including iPhone, social media and Sage email marketing (or E-Marketing) integrations.
Posts Tagged ‘social media’
Constant Contact has added social CRM to its product range by acquisition of Bantam Live. Bantam Live is a contact management and social CRM provider owned and operated by privately held Bantam Networks. Constant Contact acquired Bantham on February the 15th for a cash purchase price of no less than $15 million.
Experian has added social media to its product range with the acquisition of a majority stake in Techlightenment, a data-driven social media business headquartered in the UK.
Last week the French email service provider (ESP) Emailvision invested in a brand new logo and a new sister: the social media tooling of ObjectiveMarketer. Was it a wise decision? And why should an ESP need to buy a Social Media company?