Are email marketers getting the level of service they need for their brand’s email channel? That is the main question answered in the 2012 retail email marketer survey by Bluehornet. In other words: Are email marketers getting the level of service they need for good business? Maybe not all.
Tags: service level agreement 
With more and more emails being sent, companies are now looking for ways to remain relevant to their customers, while increasing ROI through clever cross-sell and up-sell campaigns. There is one email type that will satisfy these needs, it is powerful in driving results, but is so often forgotten – the transactional email message.
A service level agreement (SLA) is a part of a contract where the level of service is formally defined. The SLA records a common understanding about services, priorities, responsibilities, guarantees, and warranties. Each area should have the “level of service” defined.
In today’s networked economy, a suppliers’ hiccup can leave you with the broken pieces of well intended customer contact. But it is hard to get a feel for the reliability of an email marketing vendor when you haven’t worked with them before. Why is the reliability of an email marketing vendor so important?
A Request for Proposal in email marketing answers specific questions about how the vendor solution will meet needs and goals. It provides detailed information on requirements such as function & workflow, business goals, integration specs, etc to the vendors. These are often lengthy documents.
