Posts Tagged ‘select emailvendor’

How many Email Software Companies (ESPs) should be on your short list?

how many esps to invite

“How many Email Service Providers (ESPs) should we put on our short list?”. Every time a marketer is selecting a new email marketing company this question pops up. No matter if you are looking for an Email service provider or the best Marketing Automation software you don’t want to take too long selecting it.

When you need an RFP to find your email service provider…and when you don’t

choose-rfp-email-marketing-vendor

For some organizations, RFPs are the only reliable way to search for a new email service provider. For others, RFPs can be complicated, costly and of questionable value. Should you use an RFP to find your new vendor? How are you facing the challenge of choosing a new email service provider?  Here are the reasons to use […]

How to evaluate an ESP based on their UX skills

user_experience_design

If you have a full service ESP that is designing your emails, ensure they are serving up a fantastic User Experience. They need to provide the guidelines and framework that is both functional and designed to maximize response. But how do you evaluate an Email service provider based on their UX skills?

Take Control of Your Email Marketing Software Selection – Part 3

email_marketing_software_selection_part2

In three parts we explain a methodology that can help you and your team to make the best choice of email marketing software for your company. If you missed the Part 1 of this series, please check that article first. Part 2 walked us through the process of setting your priorities straight. Let’s now look […]

Mark Brownlow’s tips for email tool selection

I had the honor to talk to Mark Brownlow last week. He is one of the few independent journalists in the emailspace and a very respected one at that.  Via his writings he has been helping email marketers for over ten years. Of course, I couldn’t resist to ask him about email tool selection. Jordie: […]

4 professional tactics to evaluate an Email Service Provider

So you are in the final stages of selecting an email service provider (ESP). You might prefer one email vendor over the other, based on their proposal. But it is very hard to see from the outside if those promises are even close to the actual performance. If you are really serious about firsthand evaluation, […]

Evaluating your email vendor

evaluating email vendor

We all evaluate our email vendor on a day to day basis. While working with them we determine if we are happy with the service and email tooling. But we are not evaluating to actually pick a new email vendor. Most email marketers choose the partners who they feel comfortable with and stay with them […]

Emerce top 100 2010

Every year the dutch magazine Emerce publishes a brandimage research called Emerce 100. The top 100 list is split into different categories, which all have a top five of high performers, together making ‘the best 100 companies in e-business’. Ranking high in the Emerce 100 is a nice addition to the merits these companies already […]