Posts Tagged ‘select email vendor’

All ESPs look the same. This is how they’re different.

esp-identical-twins

Just like identical twins, ESPs look very much the same at first sight. They all have similar features. And say they can do data management, reporting, content editing, segmentation, triggers, split testing, auto-responders and marketing automation. In discussions, you hear: “All ESPs do basically same thing.” But is it true? Are they identical twins? Perhaps […]

Comparing ESPs? Forget Apples to Apples—Do This Instead

apples-oranges

Comparing email service providers can be a little bit like shopping for a new car when you don’t have a certain make and model in mind. Buying a “car” can mean buying anything from a huge SUV to a sporty convertible to a tiny Fiat. They all get you places, and use an engine and […]

Which ESP can best handle your loyalty program?

platinum-elite

Points, Bucks, Miles, Fuel, Discounts… With the many loyalty currencies out there today, companies need to know how to build a successful loyalty program that not only keeps customers coming back but also showcases their unique value proposition. Highly measurable and relevant, email communication is without a doubt an integral part of that successful program.

Is your email marketing vendor reliable?

reliable email marketing tool vendor

In today’s networked economy, a suppliers’ hiccup can very well leave you with the broken pieces of missed conversions or – even worse – disappointed clients. But it is hard to get a feel for the reliability of an email marketing service provider when you haven’t worked with them before. Why is the reliability of […]

Make Usability Part of Your Email Service Providers Comparison

email_usability_email_vendor

Why isn’t usability ranked higher among the factors to consider when searching for a new email service provider? In fact, why is there so little mention of it? An ESP is really only as good as the people who use it…and if it’s unusable, it’s no good at all. Usability matters, here is how to […]

Will it be email marketing or do you just want to get the email out?

email_marketing_choices_email_service_provider

What all Email Service Providers (ESPs) have in common is that they deliver email. Wonderful, I can choose any ESP and get the same result. Wrong! Email marketing has been the online marketing workhorse for a while, but with the ever expanding digital channels you need to make sure your ESP is staying ahead of […]

The true costs of switching email marketing tools

We don’t switch email marketing tools daily. Email marketers don’t change suppliers because they think it will be fun to do. But there are enough reasons to switch from one email marketing tool to another. One thing often overlooked is the true costs of the switch. We take a look. Switching Email marketing tools What […]

Switching ESPs? Use these key deliverability tactics

So you’ve chosen your new ESP and now you need to make the move but maintain and preferably improve your inbox placement at the same time. The safest way to move between ESPs is to actually run two at the same time for at least month. You can in fact do this for longer if […]

A partner for your email newsletters?

email_marketing_partner

More and more organizations are seeing the possibilities email marketing could bring to them. There are several ways to get started with email newsletters or to further professionalize your email marketing. Meanwhile, there is a worldwide market with specialists who create and more importantly deliver email messages. Can you send email marketing messages without a […]

4 steps to choose the right email marketing software

Choosing an Email Service Provider (ESP) can be difficult. Very difficult if email marketing is new to you or your company. There are tons of questions to ask, tons of features to research, and then there’s just simply trying the product to see if it’s even enjoyable to use. For some there’s integration questions around […]