Posts Tagged ‘rfp’

How many Email Software Companies (ESPs) should be on your short list?

how many esps to invite

“How many Email Service Providers (ESPs) should we put on our short list?”. Every time a marketer is selecting a new email marketing company this question pops up. No matter if you are looking for an Email service provider or the best Marketing Automation software you don’t want to take too long selecting it.

Do You Really Need to do an RFP?

email-marketing-RFP

I think everyone hates RFPs. As a guy who’s been around this industry for quite a while, I’ve seen, managed, created and responded to more than my fair share. Overall, I tend to have a completely different view of RFPs since I started a technology company in 2015.

10 Things I Hate About the RFP Process

businessman-fighting

Some businesses prefer to use RFPs (Requests for Proposals) when selecting a new ESP or Marketing Automation vendor, because it standardizes the process of evaluating a supplier. Though it sounds like a great idea, I will tell you why I hate RFPs! And as it turns out, we were just asked once again to do […]

Comparing ESPs? Forget Apples to Apples—Do This Instead

apples-oranges

Comparing email service providers can be a little bit like shopping for a new car when you don’t have a certain make and model in mind. Buying a “car” can mean buying anything from a huge SUV to a sporty convertible to a tiny Fiat. They all get you places, and use an engine and […]

The Benefits and Challenges of Running an Email Marketing RFP

RFP email marketing

The RFP. The Request for Proposal. The standard and most-often used way to begin the process of finding an email service provider, either to replace an existing one or for the first time. It’s the ESP RFP, and it’s a process that’s dreaded by many on both the client side and the ESP side. Yet, […]

How to craft a future-proof RFP

the_rfp_of_the_future

I have spent the better part of the last 15 years working in the email marketing space, selling technology to world-class companies. During that time I have participated in hundreds of RFPs. I have always been amazed at how some organizations aren’t thinking about the future when considering new vendors. Why is this and how […]

How Agencies miss the mark in an email marketing pitch

mailing_an_email_marketing_rfp

Last time guest writer Daniel Flamberg took a critical look at how a lot of RFPs are actually run. Showing us how agencies and ESPs might operate during a pitch. This time we look how it all goes wrong. How Agencies often miss the mark and blow their chances in an RFP Let’s take a look. […]

OMG your RFP is killing me!

infographic_rfps_email_marketing

What is the nature of RFPs and how to do them best? My friend Mike Rohde had the pleasure to attend the SXSW conference this year and created some brilliant sketchnotes on the topic of how to deal with Requests for proposals.

Email agencies and why the best idea never wins

rfp_sometimes_the_best_idea_wins

Guest writer Daniel Flamberg takes a critical look at how a lot of RFP’s are actually run. Showing us how Digital and Email agencies  might operate during a pitch. And especially on how Email agencies often miss the mark on an RFP and blow it.

Looking for an email supplier, but who writes the RFP?

email_supplier_writing_an_rfp

Going out to do a Request For Proposal (RFP) to find the right email marketing software or service provider (ESP) is often a laborious process, with little chance that you will achieve the expected results.