What is the nature of RFPs and how to do them best? My friend Mike Rohde had the pleasure to attend the SXSW conference this year and created some brilliant sketchnotes on the topic of how to deal with Requests for proposals.
Guest writer Daniel Flamberg takes a critical look at how a lot of RFP’s are actually run. Showing us how Digital and Email agencies might operate during a pitch. And especially on how Email agencies often miss the mark on an RFP and blow it.
It is a simple question: “How many Email Service Providers (ESP) to invite to our pitch?”. Somehow it keeps on popping up again and again. It is an issue at the Email vendor side, as they are often competing with (too) many others. And at the marketer’s side, because he want the best Email service [...]
Going out to do a Request for Proposal to find the right Email Marketing Software or service provider (ESP) is often a laborious process, with little chance that you will achieve the expected results. In my previous post I discussed the correct motivations for sending out an RFP and how understanding the ‘why’ will help [...]
In a world full of choice, a Request for Proposal (RFP) seems like the perfect process to find that Email Service Provider to meet all your goals. Or is it? Time and time again, the RFP process fails, not in terms of appointing a vendor, but in terms of finding the right partner to implement [...]
In email marketing it is very easy to get into a fixed pattern of daily activities for our email messages, content creation, sending. It’s day to day business and most of the time there seems to be no reason to change the way things work. It actually makes working more efficient, but there also is [...]
A business case explains the reasons for undertaking a project or task. It explains how the project will help an organization to achieve it’s underlying goals. A business case is made because whenever resources such as money or effort are consumed, they should be in support of a business need. A business case can be [...]
A good ESP can make the difference between email marketing success or failure. So the right ESP selection team is one of the most effective investments a company can make. Engaging the wrong one (and ending up with the wrong supplier) is likely to be one of the most costly.
A Weighted scorecard or a decision matrix is a tool to select or compare an email service provider. It consists of a list of requirements or criteria, their weighted value of importance and the score of each alternative email service provider on those requirements. The sums of all the scores can then be compared and [...]
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