Posts Tagged ‘request for proposal’

How many Email Software Companies (ESPs) should be on your short list?

how many esps to invite

“How many Email Service Providers (ESPs) should we put on our short list?”. Every time a marketer is selecting a new email marketing company this question pops up. No matter if you are looking for an Email service provider or the best Marketing Automation software you don’t want to take too long selecting it.

Do You Really Need to do an RFP?

email-marketing-RFP

I think everyone hates RFPs. As a guy who’s been around this industry for quite a while, I’ve seen, managed, created and responded to more than my fair share. Overall, I tend to have a completely different view of RFPs since I started a technology company in 2015.

When you need an RFP to find your email service provider…and when you don’t

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For some organizations, RFPs are the only reliable way to search for a new email service provider. For others, RFPs can be complicated, costly and of questionable value. Should you use an RFP to find your new vendor? How are you facing the challenge of choosing a new email service provider?  Here are the reasons to use […]

Selecting the Perfect ESP? – Don’t Forget to prepare the implementation

implementation-part-of-the-email-rfp

When going for a new email service provider, the time to ask questions about migration and implementation is well before you sign any contracts. Do you really want to commit to an ESP only to find out the migration and implementation are going to take three times longer than you anticipated (or budgeted for)? Or […]

The Benefits and Challenges of Running an Email Marketing RFP

RFP email marketing

The RFP. The Request for Proposal. The standard and most-often used way to begin the process of finding an email service provider, either to replace an existing one or for the first time. It’s the ESP RFP, and it’s a process that’s dreaded by many on both the client side and the ESP side. Yet, […]

5 bullet dodging tips for your marketing software RFP – directly from my experience

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In my years in IT, I’ve discovered a set number of issues that tend to pop up when it comes to writing an RFP (Request for Proposal) across many industries. The RFP (Request for Proposal) is in its’ essence a guide to various parties whom you might invite to provide you with a new service […]

How to craft a future-proof RFP

the_rfp_of_the_future

I have spent the better part of the last 15 years working in the email marketing space, selling technology to world-class companies. During that time I have participated in hundreds of RFPs. I have always been amazed at how some organizations aren’t thinking about the future when considering new vendors. Why is this and how […]

How Agencies miss the mark in an email marketing pitch

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Last time guest writer Daniel Flamberg took a critical look at how a lot of RFPs are actually run. Showing us how agencies and ESPs might operate during a pitch. This time we look how it all goes wrong. How Agencies often miss the mark and blow their chances in an RFP Let’s take a look. […]

OMG your RFP is killing me!

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What is the nature of RFPs and how to do them best? My friend Mike Rohde had the pleasure to attend the SXSW conference this year and created some brilliant sketchnotes on the topic of how to deal with Requests for proposals.

Looking for an email supplier, but who writes the RFP?

email_supplier_writing_an_rfp

Going out to do a Request For Proposal (RFP) to find the right email marketing software or service provider (ESP) is often a laborious process, with little chance that you will achieve the expected results.