When joining a new ESP, building a relationship and understanding with your email vendor is one of the most important steps. You can quickly move forward in implementation of the email marketing software and towards email marketing success. Make sure you inform your ESP and tick all the boxes with our list of 10 things [...]
In many writings about Email Service Providers and how to select email tools, the number of international ESPs is mentioned, just to give an indication of the size of the choice and market. Some say over a hundred, some say more than two hundred, pick a number, any number because who is going to check? [...]
E-mail service providers have found a new way to acquire customers in the small business category by giving them a free taste. The “freemium” model, as it’s called, provides small businesses with free versions of an ESP’s services. The hope is that they will eventually become paying customers. Small business owner who doesn’t have time [...]
A business case explains the reasons for undertaking a project or task. It explains how the project will help an organization to achieve it’s underlying goals. A business case is made because whenever resources such as money or effort are consumed, they should be in support of a business need. A business case can be [...]
ESP Tripolis Solutions introduced their new product Tripolis Pixylon this week. Pixylon tailors email and its images to the reader’s preferences, location and time of reading.
Experian has added social media to its product range with the acquisition of a majority stake in Techlightenment, a data-driven social media business headquartered in the UK.
What is an Email service provider (ESP)? An email service provider (ESP) is a company that offers email services. Email (marketing) services come in all shapes and sizes. So Email Service Provider is a pretty broad definition. Luckily there are some categories.
We all evaluate our Email Vendor on a day to day basis. While working with them we determine if we are happy with the service and email tooling. But we are not evaluating to actually pick a new email vendor. Most email marketers choose the partners who they feel comfortable with and stay with them [...]
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