What all Email Service Providers (ESPs) have in common is that they deliver email. Wonderful, I can choose any ESP and get the same result. Wrong! Email marketing has been the online marketing workhorse for a while, but with the ever expanding digital channels you need to make sure your ESP is staying ahead of [...]
Marketers should always keep a keen eye out for the opportunities in the ever changing playing field of marketing. Changing customer behaviour requires new tactics to future-proof relationship with your audience. Part of that is making the best use of email marketing software innovation. What innovations can we expect to see from Email service providers in the upcoming [...]
I don’t need to preach the advantages of email, but it seems many of its clear advantages are not being utilised when it comes to communicating with customers on confidential matters – such as sending them a statement or insurance contract document. The confidential nature of these documents has prevented them from being emailed over [...]
At this moment statistics show that Mobile Email is booming. Users are opening commercial emails on their iphone, blackberry, android, etc. Now is the time to step in and make sure you aren’t leaving conversions on the table. Plan a call with your (future) ESP and ask them the following questions about their mobile email [...]
I had the pleasure of talking to more than 25 email marketing software providers last year. During the compilation of the Email vendor selection guide 2011. Of wihich the 2012 preparations are in full swing. Some of these contacts sprung into interesting conversations about email marketing, email tools and life.
If you missed the Part 1 of this series, please check that article first. Part 2 walked us through the process of setting your priorities straight. Let’s now look at how to actually conduct the evaluation process. Evaluating the Email Vendors With your trusty Excel spreadsheet on the screen, having given each feature a weight, [...]
Email marketing is highly measurable, that has always been one of it’s strong points. You can measure who opened and clicked in your emails. Who unsubscribed, how many and from which email. Most Email Marketing Solutions (or ESPs) will offer some kind of basic statistics or reporting module, but what kind of reporting are you [...]
Sage North America is taking steps into the world of email marketing or E-marketing as they call it. This week they announced the their new SageCRM v7.1 for small and midsize businesses. This version has several new components including iPhone, social media and Sage email marketing (or E-Marketing) integrations.
In email marketing it is very easy to get into a fixed pattern of daily activities for our email messages, content creation, sending. It’s day to day business and most of the time there seems to be no reason to change the way things work. It actually makes working more efficient, but there also is [...]
Map out your desired scenario with benefits. Create list of key features and priorities
Tags: 
