What is the nature of RFPs and how to do them best? My friend Mike Rohde had the pleasure to attend the SXSW conference this year and created some brilliant sketchnotes on the topic of how to deal with Requests for proposals.
Posts Tagged ‘email service provider’
Tags: Email agencies and why the best idea never wins
Posted by DanielFlamberg on January 24th, 2012
Guest writer Daniel Flamberg takes a critical look at how a lot of RFP’s are actually run. Showing us how Digital and Email agencies might operate during a pitch. And especially on how Email agencies often miss the mark on an RFP and blow it.
Exacttarget goes to the StockMarket
Posted by Jordie van Rijn on November 28th, 2011
ExactTarget, one of the larger players in email marketing is preparing to bring the company onto the Stock Market. As they have filed their S-1 for an IPO (initial public offering) to raise as much as $100 million. This means that we can have a look into ExactTargets numbers of this and last years. The [...]
A partner for your email newsletters?
Posted by Niels van Meerte Janse on September 27th, 2011
More and more organizations are seeing the possibilities email marketing could bring to them. There are several ways to get started with email newsletters or to further professionalize your email marketing. Meanwhile, there is a worldwide market with specialists who create and more importantly deliver email messages. Can you send email marketing messages without a [...]
The total number of email service providers
Posted by Jordie van Rijn on May 12th, 2011
In many writings about Email Service Providers and how to select email tools, the number of international ESPs is mentioned, just to give an indication of the size of the choice and market. Some say over a hundred, some say more than two hundred, pick a number, any number because who is going to check? [...]
4 Professional tactics to evaluate an Email Service Provider
Posted by Jordie van Rijn on March 1st, 2011
So you are in the final stages of selecting an email service Provider. You might prefer one email vendor over the other, based on their proposal. But it is very hard to see from the outside if those promises are even close to the actual performance. If you are really serious about first hand evaluation, [...]
Why your ESP needs to buy a Social Media company
Posted by Jordie van Rijn on January 17th, 2011
Last week the French email service provider (ESP) Emailvision invested in a brand new logo and a new sister: the social media tooling of ObjectiveMarketer. Was it a wise decision? And why should an ESP need to buy a Social Media company?
Is your email marketing vendor reliable?
Posted by Jordie van Rijn on January 13th, 2011
In today’s networked economy, a suppliers’ hiccup can leave you with the broken pieces of well intended customer contact. But it is hard to get a feel for the reliability of an email marketing vendor when you haven’t worked with them before. Why is the reliability of an email marketing vendor so important?
Email service provider (ESP)
Posted by Jordie van Rijn on January 11th, 2011
What is an Email service provider (ESP)? An email service provider (ESP) is a company that offers email services. Email (marketing) services come in all shapes and sizes. So Email Service Provider is a pretty broad definition. Luckily there are some categories.
What to expect from your ESP
Posted by Jordie van Rijn on December 21st, 2010
Choosing an ESP is more difficult if you don’t know what to expect from them. Maybe you are thinking about in-house or outsource solutions, and you have some specific issues that are troubling you. So what can a client expect from their newfound email service provider (ESP)? Here’s is a short list of things you [...]
