Posts Tagged ‘email marketing platform’

emfluence’s Workflows, a step towards full automation

Emfluence has created a new workflow tool, in which marketers can use a drag-and-drop canvas editor to visually plan and lay out their marketing campaign flows. They can choose their existing automated emails and groups and view how their campaign will flow on a large canvas.

Email service provider (ESP)

What is an Email Service Provider (ESP)? To marketers, an email service provider (ESP) is a company that offers email services. Because email (marketing) services come in shapes and sizes, that is a pretty broad definition. Luckily, we can break this down into several categories.