Whether you are just branching out into email marketing, or you are considering changing your email service provider, there’s always a number of factors to take into consideration. One of the pitfalls in selection is falling into the “cheap trap”. Choosing the cheapest ESP vendor, one that looks cheap, but turns out to be quite [...]
Back in the days when I ran the regional office of a major ESP, pitching new business was a lot easier once I started listening to my head of sales. It was almost all about price, but is it still? And what does the death of the CPM pricing mean to you?
We don’t switch email marketing tools daily. Email marketers don’t change suppliers because they think it will be fun to do. But there are enough reasons to switch from one email marketing tool to another. One thing often overlooked is the true costs of the switch. We take a look. Switching Email marketing tools What [...]
E-mail service providers have found a new way to acquire customers in the small business category by giving them a free taste. The “freemium” model, as it’s called, provides small businesses with free versions of an ESP’s services. The hope is that they will eventually become paying customers. Small business owner who doesn’t have time [...]
A business case explains the reasons for undertaking a project or task. It explains how the project will help an organization to achieve it’s underlying goals. A business case is made because whenever resources such as money or effort are consumed, they should be in support of a business need. A business case can be [...]
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