One of the key factors ISPs use to determine your email reputation, is the number of spam complaints your emails receive. Receiving a few complaints is no big deal, but if recipients keep marking your emailings as spam, this is disastrous for your email deliverability. That’s why, when selecting an email service provider, you always [...]
When joining a new ESP, building a relationship and understanding with your email vendor is one of the most important steps. You can quickly move forward in implementation of the email marketing software and towards email marketing success. Make sure you inform your ESP and tick all the boxes with our list of 10 things [...]
In this Email deliverability checklist we will see that the actual sending of email is one tiny step in a larger process of delivering email. There are a myriad of other requirements that need to be covered by yourself and your ESP to get emails into the inbox and for the emails to then be [...]
An average of 106 billion spam messages go out daily and a further 188 billion email messages are sent. Getting your email into the inbox, when ISPs like Hotmail and Gmail are trying to keep junk out is becoming increasingly difficult. We can no longer just send email, we need to focus on delivering email. And [...]
Even if you feel like you’ve outgrown your current provider’s capabilities, are unhappy with the level of support you’re receiving, or are looking for innovative features and technology integrations that you can use to connect more deeply with customers. Changing email marketing automation providers can seem daunting. Many things may worry you about switching providers, [...]
How to maintain high deliverability and inbox placement? And how to do that when moving from one Email service provider to the other? We already talked about list suppression and informing your recipients in the earlier post. This time we tackle IP warming and the additional factors to consider when switching email tools. IP Warming [...]
So you’ve chosen your new ESP and now you need to make the move but maintain and preferably improve your inbox placement at the same time. The safest way to move between ESPs is to actually run two at the same time for at least month. You can in fact do this for longer if [...]
SMTP.com a provider of email relay and email delivery services has shifted its infrastructure strategy. Previously they contracted managed servers at multiple hosting providers such as Rackspace and SoftLayer, that is over. Now SMTP.com has opened its own, new datacenter.
Sage North America is taking steps into the world of email marketing or E-marketing as they call it. This week they announced the their new SageCRM v7.1 for small and midsize businesses. This version has several new components including iPhone, social media and Sage email marketing (or E-Marketing) integrations.
So you are in the final stages of selecting an email service Provider. You might prefer one email vendor over the other, based on their proposal. But it is very hard to see from the outside if those promises are even close to the actual performance. If you are really serious about first hand evaluation, [...]
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