Posts Tagged ‘deliverability’

5 ways a full-service ESP will make you worry-free.


When you find the right email marketing partner, they become an extension of your in-house marketing team. How does that work? Let’s review the topics that will become worry-free when enlisting a great full-service ESP. 

New email vendor? Expect your deliverability to plummet… at first


“I’m switching to another ESP. Will my deliverability improve or get worse?”. Of course you are expecting your open/clickthrough rate to consistently improve with the new ESP… but you’re still in for quite a shock, as deliverability tends to drop off in your first few mailings.

Starting with a new ESP? Make sure you are in the feedback loop


One of the key factors ISPs use to determine your email reputation is the number of spam complaints your emails receive. Receiving a few complaints is no big deal, but if recipients keep marking your emailings as spam, this is disastrous for your email deliverability. That’s why, when selecting an email service provider, you always [...]

Nice to meet your email program: 10 things to tell your new ESP immediately


When joining a new ESP, building a relationship and understanding with your email vendor is one of the most important steps. You can quickly move forward in implementation of the email marketing software and towards email marketing success. Make sure you inform your ESP and tick all the boxes with our list of 10 things [...]

Email deliverability checklist: Sending email is not the same as delivering.


In this Email deliverability checklist we will see that the actual sending of email is one tiny step in a larger process of delivering email. There are a myriad of other requirements that need to be covered by yourself and your ESP to get emails into the inbox and for the emails to then be [...]

Knock, knock. Who’s there? Email Authentication; the key to deliverability


An average of 106 billion spam messages go out daily and a further 188 billion email messages are sent. Getting your email into the inbox, when ISPs like Hotmail and Gmail are trying to keep junk out is becoming increasingly difficult. We can no longer just send email, we need to focus on delivering email. And [...]

It Doesn’t Have to be Scary to Switch Marketing Technology Providers


Even if you feel like you’ve outgrown your current provider’s capabilities, are unhappy with the level of support you’re receiving, or are looking for innovative features and technology integrations that you can use to connect more deeply with customers. Changing email marketing automation providers can seem daunting. Many things may worry you about switching providers, [...]

Key deliverability tactics when switching email tools

How to maintain high deliverability and inbox placement? And how to do that when moving from one Email service provider to the other? We already talked about list suppression and informing your recipients in the earlier post. This time we tackle IP warming and the additional factors to consider when switching email tools. IP Warming [...]

Switching ESPs? Use these key deliverability tactics

So you’ve chosen your new ESP and now you need to make the move but maintain and preferably improve your inbox placement at the same time. The safest way to move between ESPs is to actually run two at the same time for at least month. You can in fact do this for longer if [...]