Posts Tagged ‘deliverability’

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4 myths, misconceptions and untruths about email deliverability

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Many organizations use deliverability as a data point when selecting an email service provider. Unfortunately there are a number of myths about deliverability and especially about the role of deliverability staff at ESPs. Some are out of date, some are misconceptions and some are untruths spread by competitive ESPs. But all of them really deserve [...]

5 ways a full-service ESP will make you worry-free.

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When you find the right email marketing partner, they become an extension of your in-house marketing team. How does that work? Let’s review the topics that will become worry-free when enlisting a great full-service ESP. 

New email vendor? Expect your deliverability to plummet… at first

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“I’m switching to another ESP. Will my deliverability improve or get worse?”. Of course you are expecting your open/clickthrough rate to consistently improve with the new ESP… but you’re still in for quite a shock, as deliverability tends to drop off in your first few mailings.

Starting with a new ESP? Make sure you are in the feedback loop

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One of the key factors ISPs use to determine your email reputation is the number of spam complaints your emails receive. Receiving a few complaints is no big deal, but if recipients keep marking your emailings as spam, this is disastrous for your email deliverability. That’s why, when selecting an email service provider, you always [...]

Nice to meet your email program: 10 things to tell your new ESP immediately

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When joining a new ESP, building a relationship and understanding with your email vendor is one of the most important steps. You can quickly move forward in implementation of the email marketing software and towards email marketing success. Make sure you inform your ESP and tick all the boxes with our list of 10 things [...]

Email deliverability checklist: Sending email is not the same as delivering.

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In this Email deliverability checklist we will see that the actual sending of email is one tiny step in a larger process of delivering email. There are a myriad of other requirements that need to be covered by yourself and your ESP to get emails into the inbox and for the emails to then be [...]

Knock, knock. Who’s there? Email Authentication; the key to deliverability

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An average of 106 billion spam messages go out daily and a further 188 billion email messages are sent. Getting your email into the inbox, when ISPs like Hotmail and Gmail are trying to keep junk out is becoming increasingly difficult. We can no longer just send email, we need to focus on delivering email. And [...]

It Doesn’t Have to be Scary to Switch Marketing Technology Providers

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Even if you feel like you’ve outgrown your current provider’s capabilities, are unhappy with the level of support you’re receiving, or are looking for innovative features and technology integrations that you can use to connect more deeply with customers. Changing email marketing automation providers can seem daunting. Many things may worry you about switching providers, [...]