When trying to find the right email marketing software, we often look at a platform’s feature set, but we should also pay particular attention to a vendor’s level of expertise. This is where a vendor can prove their weight in gold. Deliverability is one of those areas that is critical, but often overlooked or misunderstood.
Posts Tagged ‘deliverability’
When you find the right email marketing partner, they become an extension of your in-house marketing team. How does that work? Let’s review the topics that will become worry-free when enlisting a great full-service ESP.
There is always movement on the email marketing software market. Marketers look for vendors with the best mix of policy, price, features and performance. At the same time, Email Service Providers are keen to take on customers that fit their current portfolio.
Email could very well be the best bang for your marketing buck. So you want to jump on the bandwagon right now. You’ve picked a handful of email marketing companies. You’re just about ready to drop them a line. Wait, hold on, which questions should you never ever ask? Which will unknowingly make a joke […]
You know it’s time to switch email service providers – you’ve heard that others offer smarter features, greater benefits, or more attractive packages. But the whole idea is too daunting: you fear the risks and unknown elements, not to mention the time involved. Wouldn’t it be great to have a checklist to smoothly move to […]
Return Path partners with Mail.Ru and Yandex.Mail, Russia’s largest mailbox providers. Their combined users account for more than 90% of mailboxes in Russia. Now senders can apply for Return Path Certification to facilitate delivery of their messages to Russian consumers’ inboxes.
Many organizations use deliverability as a data point when selecting an email service provider. Unfortunately there are a number of myths about deliverability and especially about the role of deliverability staff at ESPs. Some are out of date, some are misconceptions and some are untruths spread by competitive ESPs. But all of them really deserve […]
Cost cutting is top of mind for many companies and one way to easily cut costs in an organization is to stop sending paper. This means getting customers to opt-in to going paperless and interact with you electronically. However, the mission to protect customers from phishing attacks, while going paperless seems to be at odds.
“I’m switching to another ESP. Will my deliverability improve or get worse?”. Of course you are expecting your open/clickthrough rate to consistently improve with the new ESP… but you’re still in for quite a shock, as deliverability tends to drop off in your first few mailings.
One of the key factors ISPs use to determine your email reputation is the number of spam complaints your emails receive. Receiving a few complaints is no big deal, but if recipients keep marking your emailings as spam, this is disastrous for your email deliverability. That’s why, when selecting an email service provider, you always […]