Posts Tagged ‘customer data platform’

What makes a good, better, best Customer Data Platform (CDP)?

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In a recent post, I talked about the Customer Data Platform (CDP) as the natural evolution from Marketing Automation. Several people asked what a good CDP looks like, hence the title of this post. To best answer the question, we must first understand what a CDP needs to do.

Why a Customer Data Platform (CDP) Will Be the Next Evolution of Your Marketing Automation

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Data continues to be the absolute bedrock of good email marketing. The role of the ESP had to change to keep pace with the modern digital world, so we moved to Marketing Automation. The evolution didn’t stop there. It is time for a Customer Data Platform (CDP).