Need help with an Email Service Provider Comparison? It appears you are not the only one. Reported by the EEC, comparing Email Service Providers is one of the top 10 challenges that email marketers face today. We found it quite surprising that Email Service Provider comparison is one of the top challenges in email marketing.
The price component of the decision is going away as a real differentiator. And while that may be bad news to some, the death of email CPM will ultimately be good news to your email marketing program, because ESPs will need to find more meaningful ways to stand out from the pack when they are [...]
What is the nature of RFPs and how to do them best? My friend Mike Rohde had the pleasure to attend the SXSW conference this year and created some brilliant sketchnotes on the topic of how to deal with Requests for proposals.
We don’t switch email marketing tools daily. Email marketers don’t change suppliers because they think it will be fun to do. But there are enough reasons to switch from one email marketing tool to another. One thing often overlooked is the true costs of the switch. We take a look. Switching Email marketing tools What [...]
In email marketing it is very easy to get into a fixed pattern of daily activities for our email messages, content creation, sending. It’s day to day business and most of the time there seems to be no reason to change the way things work. It actually makes working more efficient, but there also is [...]
E-mail service providers have found a new way to acquire customers in the small business category by giving them a free taste. The “freemium” model, as it’s called, provides small businesses with free versions of an ESP’s services. The hope is that they will eventually become paying customers. Small business owner who doesn’t have time [...]
A business case explains the reasons for undertaking a project or task. It explains how the project will help an organization to achieve it’s underlying goals. A business case is made because whenever resources such as money or effort are consumed, they should be in support of a business need. A business case can be [...]
What is an Email service provider (ESP)? An email service provider (ESP) is a company that offers email services. Email (marketing) services come in all shapes and sizes. So Email Service Provider is a pretty broad definition. Luckily there are some categories.
When selecting an e-mail marketing tool for the first time, email marketers are confronted with a lot of different terms, acronyms and new jargon. All kinds of features, functions and services you might have never heard of and which are important in the selection process.
Choosing an ESP is more difficult if you don’t know what to expect from them. Maybe you are thinking about in-house or outsource solutions, and you have some specific issues that are troubling you. So what can a client expect from their newfound email service provider (ESP)? Here’s is a short list of things you [...]
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