The best email service provider for your business might not be an ESP. It might that be an agency, consultant or VAR (Value Added Reseller) can serve you better. Such a third party can act as a reseller, so you’re still using email marketing software, but you’re not buying directly from (or dealing directly with) […]
An email workflow is a defined sequence of steps and tasks that can be used to automate many different business scenarios. It can save significant time by automating manual or complex tasks and help engage customers who might be otherwise sitting idly in your database. In this article, we’ll try and help you select the […]
Choosing an Email provider is not an easy task. There are hundreds of email marketing tools and apart from few exceptions, they all seem to look quite the same. A journey through the email software world usually starts with sketching the list of features you need for running email marketing campaigns. If segmentation is somewhere […]
Finding the best email newsletter tool is vital to gaining the most interest in your business easily. Through email marketing your clientele know what’s on offer, what’s new and most importantly – gets them interested. Without interest there is no sale, so if your tools allow you to nail that in the best way possible, […]
Even with all the work invested in looking at the best email service providers and choosing the one right for you, simply starting with—or sticking with—an ESP doesn’t guarantee success. As with any relationship, personal or professional, things are bound to change. Is your current ESP still one of the best email service providers, are […]
Impressions are important. Your business is important. Newsletters are a great way to promote your services. They are often the first concrete contact point between you and a potential customer and could very well be the last one. So what impression is your newsletter giving to your all important client base?
Need help with an Email Service Provider Comparison? It appears you are not the only one. Reported by the EEC, comparing Email Service Providers is one of the top 10 challenges that email marketers face today. We found it quite surprising that Email Service Provider comparison is one of the top challenges in email marketing.
As your business grows and changes, your email marketing needs change too, and your ESP needs to keep pace…or get replaced. Businesses tend to switch ESPs every 18 to 24 months, for the very reasons we’ll outline in this article. What are the 6 Signs it is time for a new Email Service Provider?
The price component of the decision is going away as a real differentiator. And while that may be bad news to some, the death of email CPM will ultimately be good news to your email marketing program, because ESPs will need to find more meaningful ways to stand out from the pack when they are […]
For Joe Public, trying to determine the best service to successfully promote his small business can be difficult. It takes a highly detailed look at the different capabilities of specialized email marketing software applications and choosing between them. So what to do?