Even with all the work invested in looking at the best email service providers and choosing the one right for you, simply starting with—or sticking with—an ESP doesn’t guarantee success. As with any relationship, personal or professional, things are bound to change. Is your current ESP still one of the best email service providers, are […]
Finding the best email newsletter tool is vital to gaining the most interest in your business easily. Through email marketing your clientele know what’s on offer, what’s new and most importantly – gets them interested. Without interest there is no sale, so if your tools allow you to nail that in the best way possible, […]
Impressions are important. Your business is important. Newsletters are a great way to promote your services. They are often the first concrete contact point between you and a potential customer and could very well be the last one. So what impression is your newsletter giving to your all important client base?
Need help with an Email Service Provider Comparison? It appears you are not the only one. Reported by the EEC, comparing Email Service Providers is one of the top 10 challenges that email marketers face today. We found it quite surprising that Email Service Provider comparison is one of the top challenges in email marketing.
As your business grows and changes, your email marketing needs change too, and your ESP needs to keep pace…or get replaced. Businesses tend to switch ESPs every 18 to 24 months, for the very reasons we’ll outline in this article. What are the 6 Signs it is time for a new Email Service Provider?
The price component of the decision is going away as a real differentiator. And while that may be bad news to some, the death of email CPM will ultimately be good news to your email marketing program, because ESPs will need to find more meaningful ways to stand out from the pack when they are […]
For Joe Public, trying to determine the best service to successfully promote his small business can be difficult. It takes a highly detailed look at the different capabilities of specialized email marketing software applications and choosing between them. So what to do?
“What is the best ESP out there?” This question gets asked a lot. During a recent Focus.com roundtable, that bull was taken by the horns in what turned out to be a very interesting discussion about email vendor selection. Andrew Kordek, Co-Founder of Trendline Interactive and former email optimization superguru at Groupon: We often see people […]