Seamless integration. This combination of words will be a must-say about every future app or tech solution. Technology is getting more sophisticated, well-developed and powerful, but this shouldn’t hinder end users.
Companies choose the marketing tools that make work easier or can even do it for us. Marketing technology has to bring simplicity to our lives, solve problems and save time – and seamless integration can make it happen.
Why is seamless integration important in e-commerce email marketing?
Speaking in terms, seamless integration is are two tools that works smoothly with each other. For e-shop owners, it is very important how well additional (email marketing) tools work for marketing, sales, shipping management, customer services etc. augment their core business.
Specifically, the selection of an email marketing provider matters a lot, because email plays the central role in e-commerce marketing activities. Promotional newsletters are the main sales generators, so the optimization of email with your e-shop is definitely a thing to do.
Seamless integration between your e-shop and email marketing app
First off, an email marketing application that works out of the box saves you time and patience. If the process is fast and easy, it only takes a couple of minutes from getting the app operating, to actually starting your email campaign. This is a huge benefit for an end user.
Just imagine, only a few steps you have to go through. Everything is crystal clear and you don’t need any help from a developer to make everything work properly. No extra help = no additional expenses. It’s like doing it yourself, except that there’s very little you need to do.
Developers have taken care of it before launching the email marketing app. If your e-shop is powered by an e-commerce platform, you just go to its app store, select and add an email marketing app and you’re already sending a newsletter campaign in minutes. Magic!
Moreover, seamlessly integrated apps make the email marketing function an inherent part of your e-store. And by saying “integrated”, I mean things that go beyond the ease of setting email software up. It’s not only the ability to add your customers to your mailing list, it’s more than that.
In-store email builder
Simplicity is the key and online retailers should have a way to build newsletters in the most convenient way. We think seamless integration should be the core idea within every app.
One of the must have features for e-shops of tomorrow is an in-store email builder, which allows the ability to add products to the newsletter while just browsing your store. We at Soundest took it on us to build one that automatically complements items with pictures, descriptions and pricing. This is just one more example of how seamless integration can create value for e-commerce.
Combined reports and sales tracking
Email and your e-shop can work together as a single unit. Relations between newsletters and sales can be reflected in combined reports that provide insights for further campaign improvement. Sales tracking, income statistics should be a necessity in an email marketing app that creates value exclusively for online retailers.
What’s waiting in the future of seamless integration?
The future is very promising. Seamless integration is the critical step in the evolution of web-based applications. Due to the simplification of usability, complex solutions are becoming available for more and more people who don’t have any programming skills.
This shift is similar to the evolution of computer systems. In the early years, people had to enter commands and it looked like rocket science. In e-commerce, it also wasn’t very smooth at the beginning – when starting an e-shop, you had to hire a developer who would create a website for you and add a plugin for sending newsletters.
As e-commerce systems developed, plugins appeared for e-shops. You are now able to install on your own. But you still needed at least a minimum of programming knowledge, otherwise you had to spend hours digging for answers in forums or searching for advice in other sources.
What about now? Current operational systems are powerful enough to do more than ever before and few clicks are all it takes perform a task that needed hundreds of commands years ago.
Online business has also changed a lot – it became extremely easy to set up an e-store as e-commerce platforms showed up. Additional functions, including email marketing, can be added in seconds with just a few clicks. Online tool providers are just starting to understand the importance of compatibility among web applications for the end user.
Examples of good integration
Good examples prove that seamless integration is the future. From e-commerce platforms like Tictail or Shopify, which aim to eliminate all the barriers to starting an online store and simplifying all the tasks that come with it. To certain email marketing apps, all are turning their focus to seamless integration.
Simplicity is becoming one of the strongest criteria when choosing an email marketing service provider. Obviously, the ones that can be added with perfect consistency have a strong advantage. Seamless integration carries exclusive value for e-commerce and sets new standards for email marketing tools.
Image via Flickr