10 MarTech Experts Decipher the Future of Email and Marketing Automation


What will be the most interesting developments and trends? We asked industry experts for their views on the future of Email Marketing & Marketing Automation.

As Marketing and technology forward with leaps and bounds, we see the outlines of how technologies could turn into profits and growth as well as the challenges that are looming in that same space.

Crawl, Walk, Run and Start Sending Hyper Personalized Email


I don’t need to tell you personalization is imperative, nor that personalization no longer means using “dear [first_name]”, right?

Today, personalization means right time, right message marketing targeted to a particular consumer. And it’s worth it: personalized emails deliver six times higher transaction rates.

This is what email marketing software for agencies needs to do


76% of marketers have business needs that are unmet by their marketing agency. This is a very interesting finding. All marketers would think of an agency as a business partner that understands their business, helps reach marketing goals and bring results.

Does marketing technology help the agency to drive growth for their customers? This brings the question: What does email marketing software for agencies need to do?

5 Steps to Start Fresh With a New Email Marketing Provider


The decision has been made to switch to a new Email Marketing Provider. Maybe you’re still looking for the new ESP or maybe you’ve signed the contract and the migration from old to new is impending—or even starting. I’d highly encourage you to take advantage of the opportunity to clean house before the move!

Will cloud based email Infrastructure replace on-premise MTAs?


Cloud-based interest in email infrastructure is trending up. Will on-premise be totally replaced in the future? The statistics are certainly in line with general industry trends, which place public cloud services on a trajectory to grow 17% in 2016. This growth represents a 22% increase in SaaS and a whopping 43% growth in infrastructure as a service (IaaS).

Research: What marketers really want from marketing automation


With so many marketing automation providers in the marketplace today, it can be difficult to know where to begin when it comes to selecting an ESP to meet your automation needs.

However, this is an important decision that shouldn’t be rushed.

Put customer support first when choosing the right ESP


Choosing an email marketing vendor might seem like a daunting task. Products and roadmaps among well-established ESPs might start to look pretty much similar, because vendors like to blur the lines to come out full-featured.

In an extreme case, you will find yourself ending up making a choice based predominantly on price. Wrong.

10 Things I Hate About the RFP Process


Some businesses prefer to use RFPs (Requests for Proposals) when selecting a new ESP or Marketing Automation vendor, because it standardizes the process of evaluating a supplier. Though it sounds like a great idea, I will tell you why I hate RFPs!

And as it turns out, we were just asked once again to do an Request for Proposal (RFP), and once again the whole process made me want to vomit… or drink

The top 4 topics to review with your ESP and drive results


If you’ve been with your ESP for a while, it’s possible that the relationship has gotten…comfortable. You used to talk about deeper subjects, but now it’s all the day-to-day grind of campaigning, making and sending emails. Sound familiar?

If so, it is wise to schedule some time with your ESP and reconnect on that more impactful level that you used to.