4 myths, misconceptions and untruths about email deliverability


Many organizations use deliverability as a data point when selecting an email service provider. Unfortunately there are a number of myths about deliverability and especially about the role of deliverability staff at ESPs.

Some are out of date, some are misconceptions and some are untruths spread by competitive ESPs. But all of them really deserve to be dispelled.

Campaign Monitor raises $ 250 million to expand into US and develop their tool


Campaign Monitor recently announced that Insight Venture Partners invested US$250 million in the email marketing software company. This is Australia’s largest venture capital investment in technology ever made.

Is email marketing really that hot?

Does your future ESP have split testing magic?


Split Testing. You know you should be doing it all the time, but how often is it actually done? Chances are, that all depends on how easy it is to actually set up and run a split test.

ESPs have very different levels of functionality in this field, so finding one which fits your requirements is important before making a choice for any ESP.

6 Mistakes to Avoid In Selecting a Marketing Automation System


Marketing automation systems have reached that magical moment when people start to want one without knowing exactly why. That’s largely a good thing: most marketing departments can indeed benefit from the broader capabilities, higher productivity, and more precise measurement of marketing automation.

But it also means that many buyers are moving toward a purchase decision with little concrete guidance. Here are some errors to avoid along the way.

How email marketing automation provides value in the B2B lead process


Most marketers have a good feeling for the area of email marketing and it’s possibilities. Zooming in on the B2B lead process, the possibilities on marketing automation side are less well known and even less often fully utilized.

This is a big loss, because automated marketing campaigns are just as important for providing value and day to day marketing ROI.

Slow and Steady: How to launch your new Email Service Provider in stages


If you’re close to finding a new email service provider (ESP), signing the contract and starting to think migration, here’s my advice for you: Go slow. Moving from one ESP to another can be an arduous task.

Take the time to do it right so you don’t have any costly surprises when you launch with your new ESP.

5 Best Practices for Email Marketing Agencies with Multiple Email Systems


Running a successful email marketing agency is not just about running great campaigns. It is also about operational and cost efficiencies.

So how do you work efficiently as an email marketing agency with multiple clients across multiple marketing and data systems? Here are 5 tips that can help you.

Satisfaction with Marketing Automation; Plenty of Room for Improvement (and maybe a little vodka)


When you hear about marketing automation and its discontents, the question pops up whether the level of dissatisfaction is any higher with marketing automation than other systems.

To some extent, this is asking whether the glass is half empty or half full; and, as the illustration suggests, the answer matters less than the fact that there’s room for improvement. Let’s look at some data on the question of relative dissatisfaction with marketing automation.

The total number of email service providers


In many articles about Email Service Providers and how to select email tools, the gigantic number of international ESPs is mentioned. Most often just to give an indication of the size of choice and number of email suppliers in the market.

Some say over a hundred, some say more than 200. Some just pick a number, any number, because who is going to check? Well those days are over now.