When Should You Outsource Your Email Marketing?


Most marketers see the value in email marketing, but if you’ve never done it before, you may have some trouble figuring out how to get started, or who should do the work.

With the right software, email marketing isn’t necessarily difficult for most organizations. Some businesses invest in a specialized email software provider to help execute digital marketing campaigns. Every business has different needs, begging the question ‘should you outsource or do your own email marketing?’

How email marketing automation provides value in the B2B lead process


Most marketers have a good feeling for the area of email marketing and it’s possibilities. Zooming in on the B2B lead process, the possibilities on marketing automation side are less well known and even less often fully utilized.

This is a big loss, because automated marketing campaigns are just as important for providing value and day to day marketing ROI.

4 ghastly secrets no ESP ever wants you to know


Virtually all ESPs look like cool shiny new things when you first meet them. Until you peer behind the curtain to stare in the face of unthinkable, bloodcurdling horror!

Join me in finding some of the skeletons in the cupboard of your favourite email vendor. Here are 4 ghastly secrets no ESP ever wants you to know.

The Data Dance: Put all That Data to Work for Smarter Marketing


Data. You know you need it — a lot of it. But once you’ve got it, then what? What are you supposed to do with it, and how? And what role does your email vendor play in making all of this happen?

If you are taking the first steps or ready to go beyond with use of your data, this is of influence to your complete email marketing or automation program. Here’s how to get started.

How to justify the investment in new email technology [video]


Marketers these days must be able to show returns and justify the investment in new email technology. At the MarketingSherpa summit Diana Primeau, Director of Member Services, CNET, gave a presentation during the Email Summit 2015 technology panel.

During her presentation, she spoke about how, in order to justify your investment in new technology, a Need must be identified and clearly presented.

Selecting an email services partner: Why ESPs view services as a necessary evil


It’s widely recognized that email marketing teams are under resourced. The result is that many companies still rely partly or entirely on third parties for services, despite software platforms getting easier to use.

This makes services an important component of the email marketing vendor selection process.

Comparing ESPs? Forget Apples to Apples—Do This Instead


Comparing email service providers can be a little bit like shopping for a new car when you don’t have a certain make and model in mind. Buying a “car” can mean buying anything from a huge SUV to a sporty convertible to a tiny Fiat. They all get you places, and use an engine and four wheels to do so. But beyond that, you’d hardly try and do a comparison between an SUV and a little compact, right? It would be like comparing apples to oranges.

The Marketing Automation Dilemma: To Pay, or Not to Pay?


Marketing automation software has been steadily climbing in popularity over the past decade. That’s because it works.

Maybe you’ve heard there are some “free” options out there, does the axiom “you get what you pay for” also apply to Marketing Automation?

Biggest research on Email Marketing Software ever released


It is official, the first edition of the Email Marketing Software Buyer’s Guide is now released. The report, written by an all-star team of 4 International marketing technology experts, is the most comprehensive report on email and marketing automation software to date.

The guide has an analysis of capabilities (services / product features) and vendor profiles;

5 ways a full-service ESP will make you worry-free.


When you find the right email marketing partner, they become an extension of your in-house marketing team.

How does that work? Let’s review the topics that will become worry-free when enlisting a great full-service ESP.