A handy checklist to smoothly switch ESPs


You know it’s time to switch email service providers – you’ve heard that others offer smarter features, greater benefits, or more attractive packages.

But the whole idea is too daunting: you fear the risks and unknown elements, not to mention the time involved.

Wouldn’t it be great to have a checklist to smoothly move to your new ESP?

Simplify the playing field in marketing software selection


In recent years the amount of “Must have”-marketing software has grown explosively. It seems like every month new tools are developed that you as a marketing manager absolutely need to have.

As a result it’s becoming harder and harder to make the right choices. What’s the right marketing software?

Email marketing software built for an agency: it isn’t science fiction


It is shocking that 82% of marketers have business needs that are unmet by their marketing agency. A marketer would like an agency to be the partner that helps fulfill marketing goals, understand the business and bring results.

Does marketing technology help the agency to drive growth for their customers? This brings the question: What about the agency’s needs in terms of technology?

Thinking Beyond the Platform: Why Services Matter in Your Hunt For an ESP


When selecting an ESP, many brands get excited about the latest features that a vendor has to offer. But brands should not just consider the supplier’s platform.

Examining an ESP’s services is really important because having a good service provider can help you achieve your specific strategic goals.

8 crucial points for growing into the ideal email marketing solution


Back in 2012 when Forrester evaluated email marketing solutions the industry was full of integrating email into the omnichannel customer journey and marketing cloud platforms. In the 2014 Forrester Wave Email Marketing Vendors Report, they point out that integrated communications are ever important, new for this year is their conclusion that, and I quote, “email marketers can capture de novo opportunity if they innovate around email itself’

How Long Will It Take To Implement A New ESP?

esp implementation speed

How long will it take to implement your new email service provider? There are plenty of variables. Are you starting with an ESP after doing email marketing in-house? Or are you moving from one ESP to another? That will affect the time to implement.

The ESP you choose, the staff resources you have available, the amount of data you’re moving, your team’s ability to master a new platform… all of these factors will come into play as well. Perhaps the biggest determinant, however, is how prepared you are for the move.

Expert Review: Email and Marketing Automation Expert Panel Comments on ESP Vendor Research


Every two years a new version of the Forrester Wave email marketing vendors is released. In the report, several vendors that provide Enterprise Email marketing Solutions are reviewed and results from a marketer survey and study are published.

The newest version was released just recently, a great opportunity to ask the experts in the field of Email Marketing, Marketing Automation and Marketing Software to review it and comment on the research and the covered topics.

5 telltale signs an ESP will rip you off (just by glancing at their website)


So you’re looking for an ESP and someone tells you about a cool new kid on the block? Or perhaps an old bulletproof mainstay which you’re not yet familiar with? How do you know that ESP is reliable and won’t cost you a arm and a leg?

First stop is their website. Just plug their URL into your browser and off you go straight to a home page with…

The 5 Email Automation Must Haves Online Publishers Didn’t Need Yesterday


Online publishers produce a ton of content and their challenge is to get this content in front of readers. Media companies often have limited resources and time is of the essence for these companies.
Email automation is a critical component for the media and entertainment industry. What functions do they need to look for in their (future) tools?

The Internal Sales Job: Get the Buy-In When Selecting a New ESP


It might be time for a new email service provider (ESP), either because you’ve outgrown one or you’re tired of one. If so, that means it’s also time for a coming together at your company, to ensure everyone is on the same page before you ever talk to a vendor.
I can’t stress enough the importance of this buy-in, both for the sake of your sanity as you go through the selection process, and for your success when you implement that new ESP.