Now Five ESPs in Play for M&A activity in the next 12 months

Marketingautomation emailmarketing mergers acquisitions

IBM purchased SiliverPop recently for an undisclosed amount of cash. With annual revs hovering close to 100M for Silverpop, slightly more in 2014, I wouldnt be surprised if IBM paid a 10x multiple given the trajectory of the space which is expected to grow by 40% per year over the next 5 years. In this article, I will attempt to forecast where ensuing M&A activity will occur over the next 12 months.

Migrating to a new ESP: what to move and how


If you thought choosing the new email service provider was a daunting task, now you’re on to the next one, which might be just as daunting: Making the switch.
Below is a short list of what you’ll likely need to move over (and how) to help you get started with your migration…well prepared. Because the smoother, easier and faster it happens, the sooner you’ll be up and running with your new ESP!

2014 Marketing Automation Effectiveness Study results


The 2014 Marketing Automation Effectiveness and Performance Survey set out to measure the effectiveness and performance of companies using marketing automation.

Heinz Marketing and OnTarget Consulting also measured performance against expectations. We handpicked some of their findings for this article.

4 myths, misconceptions and untruths about email deliverability


Many organizations use deliverability as a data point when selecting an email service provider. Unfortunately there are a number of myths about deliverability and especially about the role of deliverability staff at ESPs.

Some are out of date, some are misconceptions and some are untruths spread by competitive ESPs. But all of them really deserve to be dispelled.

Campaign Monitor raises $ 250 million to expand into US and develop their tool


Campaign Monitor recently announced that Insight Venture Partners invested US$250 million in the email marketing software company. This is Australia’s largest venture capital investment in technology ever made.

Is email marketing really that hot?

Does your future ESP have split testing magic?


Split Testing. You know you should be doing it all the time, but how often is it actually done? Chances are, that all depends on how easy it is to actually set up and run a split test.

ESPs have very different levels of functionality in this field, so finding one which fits your requirements is important before making a choice for any ESP.

6 Mistakes to Avoid In Selecting a Marketing Automation System


Marketing automation systems have reached that magical moment when people start to want one without knowing exactly why. That’s largely a good thing: most marketing departments can indeed benefit from the broader capabilities, higher productivity, and more precise measurement of marketing automation.

But it also means that many buyers are moving toward a purchase decision with little concrete guidance. Here are some errors to avoid along the way.

How email marketing automation provides value in the B2B lead process


Most marketers have a good feeling for the area of email marketing and it’s possibilities. Zooming in on the B2B lead process, the possibilities on marketing automation side are less well known and even less often fully utilized.

This is a big loss, because automated marketing campaigns are just as important for providing value and day to day marketing ROI.

Slow and Steady: How to launch your new Email Service Provider in stages


If you’re close to finding a new email service provider (ESP), signing the contract and starting to think migration, here’s my advice for you: Go slow. Moving from one ESP to another can be an arduous task.

Take the time to do it right so you don’t have any costly surprises when you launch with your new ESP.