8 crucial points for growing into the ideal email marketing solution


Back in 2012 when Forrester evaluated email marketing solutions the industry was full of integrating email into the omnichannel customer journey and marketing cloud platforms. In the 2014 Forrester Wave Email Marketing Vendors Report, they point out that integrated communications are ever important, new for this year is their conclusion that, and I quote, “email marketers can capture de novo opportunity if they innovate around email itself’

How Long Will It Take To Implement A New ESP?

esp implementation speed

How long will it take to implement your new email service provider? There are plenty of variables. Are you starting with an ESP after doing email marketing in-house? Or are you moving from one ESP to another? That will affect the time to implement.

The ESP you choose, the staff resources you have available, the amount of data you’re moving, your team’s ability to master a new platform… all of these factors will come into play as well. Perhaps the biggest determinant, however, is how prepared you are for the move.

Expert Review: Email and Marketing Automation Expert Panel Comments on ESP Vendor Research


Every two years a new version of the Forrester Wave email marketing vendors is released. In the report, several vendors that provide Enterprise Email marketing Solutions are reviewed and results from a marketer survey and study are published.

The newest version was released just recently, a great opportunity to ask the experts in the field of Email Marketing, Marketing Automation and Marketing Software to review it and comment on the research and the covered topics.

5 telltale signs an ESP will rip you off (just by glancing at their website)


So you’re looking for an ESP and someone tells you about a cool new kid on the block? Or perhaps an old bulletproof mainstay which you’re not yet familiar with? How do you know that ESP is reliable and won’t cost you a arm and a leg?

First stop is their website. Just plug their URL into your browser and off you go straight to a home page with…

The 5 Email Automation Must Haves Online Publishers Didn’t Need Yesterday


Online publishers produce a ton of content and their challenge is to get this content in front of readers. Media companies often have limited resources and time is of the essence for these companies.
Email automation is a critical component for the media and entertainment industry. What functions do they need to look for in their (future) tools?

The Internal Sales Job: Get the Buy-In When Selecting a New ESP


It might be time for a new email service provider (ESP), either because you’ve outgrown one or you’re tired of one. If so, that means it’s also time for a coming together at your company, to ensure everyone is on the same page before you ever talk to a vendor.
I can’t stress enough the importance of this buy-in, both for the sake of your sanity as you go through the selection process, and for your success when you implement that new ESP.

Is Your Email Marketing Software a Tool or a Gadget?


Email Service Providers offer a multitude of features such as reporting tools, testing tools, preview functionalities and more integrations than you could possibly need.

As an email marketer, you have to ask yourself: “Are these essential for my business?”

How To Pick a Platform That Drives a Uniform Customer Experience


An aligned customer-centric marketing strategy is no longer a luxury, it is a must. Remarkable communication and an aligned customer experience takes effort and asks for the right tools.

What should Marketers, CMOs and CTOs demand from a capable marketing software platform?

Analytics most popular upgrade of Marketing Automation Software


With the latest release of my B2B Marketing Automation Vendor Selection Tool (VEST), I dived into data in search for additional things to share about it.
Comparing results over time offers still deeper insight into how vendors react to marketers’ requirements. Finding clever insights on demand is tough, but luckily rolling around in industry data makes me as happy as a pig in mud…

Forrester Wave Email Marketing Vendors 2014 – everything you need to know


Forrester Research just released an update on its Forrester Wave Email Marketing Vendors report Q3 2014. This report is meant to give an overview of how the email service providers rank in relation to each other.

The Wave itself places the email service providers in 4 categories based on their current Offering and Strategy.