In the last article was all about Choosing the right behavioural email service for your business when planning to invest in behavioural email.
This time we focus on questions to ask a potential supplier. You want to ensure they can meet the initial requirements and on-going needs of your business. So what should you ask a potential behavioural email provider?
The typical marketing team is super busy. So an Email Service Provider that can save time, is welcomed with open arms. How can Email Marketing Automation help to releave the time-pressed email marketer?
In this series of posts we will answer exactly what features to look for in a real timesaving ESP. Starting off with the marketing automation of email data tasks.
Setting up and checking your email campaigns is one of the most important tasks in email marketing. I’m not talking about anything analytical, such as split testing or testing time of day. I’m talking about the basic set up.
Far too often, the set-up of each email is assumed to be correct and taken care of by each Email service provider.
Marketers should always keep a keen eye out for the opportunities in the ever changing playing field of marketing. Changing customer behaviour requires new tactics to future-proof relationship with your audience.
Part of that is making the best use of email marketing software innovation. What innovations can we expect to see from Email service providers in the upcoming year?
Recently a great discussion arose in a noted LinkedIn group called Email Geeks about the potential benefits of an on-premise email solution, as opposed to a hosted solution or Email Service Provider.
As advocates of both options, the C-Suite as well as sys admins and delivery experts at organizations should conduct a fair amount of due diligence before making the decision to bring an email system in-house.
There should be no email marketer that sends bulk mail via an Outlook desktop client or on a home-grown SMTP server that lacks reporting and tracking. That may sound like a bold statement, but think about it for a moment. Do you conduct any other type of online marketing activity without any way to track performance?
In this Email deliverability checklist we will see that the actual sending of email is one tiny step in a larger process of delivering email.
There are a myriad of other requirements that need to be covered by yourself and your ESP to get emails into the inbox and for the emails to then be engaging enough for your customers to read them.
Nowadays, most ESPs claim to run some form of behavioural/event-triggered email service. For any company looking to invest in this type of activity, finding the right provider for your business can be a challenge.
To make an informed decision you need to first decide exactly what it is you need, and secondly understand if the provider you’re talking to can meet these requirements.
Campaigner just recently launched their new platform called CampaignerCRM. Geared towards Small to Medium businesses, the CRM functionality should help increase the quality of leads, pushing more engaged prospects through the sales funnel to conversion. Or as they put it: increase volume, value and velocity.
An average of 106 billion spam messages go out daily and a further 188 billion email messages are sent. Getting your email into the inbox, when ISPs like Hotmail and Gmail are trying to keep junk out is becoming increasingly difficult.
We can no longer just send email, we need to focus on delivering email. And this falls within your responsibility as well as the supplier of the Email marketing system you’re using.
