New email vendor? Expect your deliverability to plummet… at first


“I’m switching to another ESP. Will my deliverability improve or get worse?”. Of course you are expecting your open/clickthrough rate to consistently improve with the new ESP… but you’re still in for quite a shock, as deliverability tends to drop off in your first few mailings.

The application layer, the source of email marketing innovation in e-commerce


What’s next in email marketing? What technology does a modern marketer need in the Amazon dominated world of e-commerce?

The rules of the game are changing rapidly in e-commerce. The technologies facilitating these changes are disproportionately found in the application layer.

5 bullet dodging tips for your marketing software RFP – directly from my experience


In my years in IT, I’ve discovered a set number of issues that tend to pop up when it comes to writing an RFP (Request for Proposal) across many industries.

The RFP (Request for Proposal) is in its’ essence a guide to various parties whom you might invite to provide you with a new service or system for your business. Here are the things i have picked up to consider before getting started.

Things you still need to worry about when you enlist a full-service ESP


When searching for an email vendor, one of the bigger decisions is whether to go with a full-service or self-serve solution.

A good full-service ESP can be like an extension of your in-house marketing team, but that doesn’t mean there is nothing left to worry about!

Email marketing integration matters… Here is why.


What drives your business? A fundamental question, but often forgotten. Most businesses exist to ultimately generate a profit and sales is the most direct driver of that profit.

Yet there is a way to get a higher return from your marketing and sales. Let’s look at the importance of email marketing integration.

Emailvision rebrands to SmartFocus


This week the company known as Emailvision announced her new name. One we thought was lost; SmartFocus.

Brad Wilson the CEO of SmartFocus (in picture) noted in the press release: “…the name Emailvision no longer reflects the wide range of ways that we help our customers”.

How to craft a future-proof RFP


I have spent the better part of the last 15 years working in the email marketing space, selling technology to world-class companies. During that time I have participated in hundreds of RFPs.

I have always been amazed at how some organizations aren’t thinking about the future when considering new vendors. Why is this and how can you do a better job?

A Low Cost SMTP vs. a Full Featured ESP: Which Should I Choose?


The email marketing world is full of open-ended questions. How should I phrase a subject line? What’s the best time of day to send out an email? What kind of deals are best-received?

Serious emailers ask themselves these questions and test to find the answers. But there is another type of question, one that can’t easily be answered by testing.

The fastest-growing email marketing companies of America


The Inc. 500|5000 shows the 5000 fastest-growing, privately held companies in America. What are the 10 fastest-growing email marketing companies tin the Inc. 5000?

Email Expert went through them all and compiled a list of the top 10+ companies that rapidly grew from 2009 to 2012 AND earned their money with email services.

Email Marketing Integration: the 4 points to start with


Maybe you are looking for the best email service provider there is for you, or your program has grown in complexity and you’re ready for more email integration than your current ESP can offer.

Then it is time to look at 4 of the most important factors as you start your search for a new service provider with the right email marketing integration.