How to select the ESP with the best email segmentation module


Choosing an Email provider is not an easy task. There are hundreds of email marketing tools and apart from few exceptions, they all seem to look quite the same.

A journey through the email software world usually starts with sketching the list of features you need for running email marketing campaigns. If segmentation is somewhere at the top of the list you prepared, here is a guide on how to select the best one.

Compare these email editors for designing responsive emails


Most email service providers on the market today will have an email editor for creating email campaigns, but few offer what an email marketer truly needs.

You should pick your email editing tool carefully. A drag and drop editor is definitely your best choice today. How to compare the best responsive email editors?

5 Signs Your ESP Is no Longer Your Valentine…and 1 Thing You Can Do About It


As an email marketer, one of the most important relationships you’ll have is the one you have with your email service provider, or ESP. This is becoming even more true as ESPs evolve into sophisticated marketing platforms, or become integrated with other platforms for omnichannel marketing.

Experts: These 8 MarTech developments are bound to make your life better


In part two of the future of marketing software we asked our panel of experts what development in email marketing and marketing automation tools is going to make the life of the marketer easier in the year ahead.

As well as their big wish (either realistic or not) for marketers in 2016. What would you love to see happen in #MarTech in 2016?

The Why and How of Outsourcing Marketing Automation Services


Every business faces challenges with keeping its sales and marketing processes flowing. The right service provider can help address that immediate problem and add corporate value.

So it is smart to consider outsourcing marketing automation services. But what can you expect from them and how to get started?

Read on to understand how to pick and get started with an marketing automation services team.

Experts reveil the future of email marketing and marketing automation


What will be the most interesting developments and trends in the coming years? We asked industry experts for their views on the future of Email Marketing & Marketing Automation.

As Marketing and technology forward with leaps and bounds, we see the outlines of how technologies could turn into profits and growth as well as the challenges that are looming in that same space.

When Should You Outsource Your Email Marketing?


Most marketers see the value in email marketing, but if you’ve never done it before, you may have some trouble figuring out how to get started, or who should do the work.

With the right software, email marketing isn’t necessarily difficult for most organizations. Some businesses invest in a specialized email software provider to help execute digital marketing campaigns. Every business has different needs, begging the question ‘should you outsource or do your own email marketing?’

How email marketing automation provides value in the B2B lead process


Most marketers have a good feeling for the area of email marketing and it’s possibilities. Zooming in on the B2B lead process, the possibilities on marketing automation side are less well known and even less often fully utilized.

This is a big loss, because automated marketing campaigns are just as important for providing value and day to day marketing ROI.

4 ghastly secrets no ESP ever wants you to know


Virtually all ESPs look like cool shiny new things when you first meet them. Until you peer behind the curtain to stare in the face of unthinkable, bloodcurdling horror!

Join me in finding some of the skeletons in the cupboard of your favourite email vendor. Here are 4 ghastly secrets no ESP ever wants you to know.

The Data Dance: Put all That Data to Work for Smarter Marketing


Data. You know you need it — a lot of it. But once you’ve got it, then what? What are you supposed to do with it, and how? And what role does your email vendor play in making all of this happen?

If you are taking the first steps or ready to go beyond with use of your data, this is of influence to your complete email marketing or automation program. Here’s how to get started.