The future of email marketing & technology through different lenses


As Marketing technology transforms itself, we see the outlines of how technologies could turn into profits and growth as well as the challenges that are looming in that same space.

What will be the most interesting developments for ESP and marketing software for the coming 3 years and what can the marketer expect to see in the coming year? We interviewed industry experts who allowed us to look through their lens into Future of Email Marketing & Marketing Automation.

Making the transition from email only to multi-channel marketing


Email vendors are increasingly offering platforms with more multi-channel functionality to give marketers a more holistic view of their customers to send more relevant messages – not just more email.

In the transformation from email only to multi-channel marketing, what should you consider and how can you make the most of the process?

Speed Up With These Advanced Analytics For Your ESP


Choosing the right ESP for you and your business can feel like it fits into life’s major stressors: divorce, death, moving… Okay, Okay, that may be a tad bit extreme. However, it can be quite the daunting task and one critical element is often overlooked. Insights needs to be at your fingertips: Fast and available statistics and reports. So which email marketing analystics should we be looking at?

A handy checklist to smoothly switch ESPs


You know it’s time to switch email service providers – you’ve heard that others offer smarter features, greater benefits, or more attractive packages.

But the whole idea is too daunting: you fear the risks and unknown elements, not to mention the time involved.

Wouldn’t it be great to have a checklist to smoothly move to your new ESP?

Simplify the playing field in marketing software selection


In recent years the amount of “Must have”-marketing software has grown explosively. It seems like every month new tools are developed that you as a marketing manager absolutely need to have.

As a result it’s becoming harder and harder to make the right choices. What’s the right marketing software?

Email marketing software built for an agency: it isn’t science fiction


It is shocking that 82% of marketers have business needs that are unmet by their marketing agency. A marketer would like an agency to be the partner that helps fulfill marketing goals, understand the business and bring results.

Does marketing technology help the agency to drive growth for their customers? This brings the question: What about the agency’s needs in terms of technology?

Thinking Beyond the Platform: Why Services Matter in Your Hunt For an ESP


When selecting an ESP, many brands get excited about the latest features that a vendor has to offer. But brands should not just consider the supplier’s platform.

Examining an ESP’s services is really important because having a good service provider can help you achieve your specific strategic goals.

8 crucial points for growing into the ideal email marketing solution


Back in 2012 when Forrester evaluated email marketing solutions the industry was full of integrating email into the omnichannel customer journey and marketing cloud platforms. In the 2014 Forrester Wave Email Marketing Vendors Report, they point out that integrated communications are ever important, new for this year is their conclusion that, and I quote, “email marketers can capture de novo opportunity if they innovate around email itself’

How Long Will It Take To Implement A New ESP?

esp implementation speed

How long will it take to implement your new email service provider? There are plenty of variables. Are you starting with an ESP after doing email marketing in-house? Or are you moving from one ESP to another? That will affect the time to implement.

The ESP you choose, the staff resources you have available, the amount of data you’re moving, your team’s ability to master a new platform… all of these factors will come into play as well. Perhaps the biggest determinant, however, is how prepared you are for the move.

Expert Review: Email and Marketing Automation Expert Panel Comments on ESP Vendor Research


Every two years a new version of the Forrester Wave email marketing vendors is released. In the report, several vendors that provide Enterprise Email marketing Solutions are reviewed and results from a marketer survey and study are published.

The newest version was released just recently, a great opportunity to ask the experts in the field of Email Marketing, Marketing Automation and Marketing Software to review it and comment on the research and the covered topics.