Does your future ESP have split testing magic?


Split Testing. You know you should be doing it all the time, but how often is it actually done? Chances are, that all depends on how easy it is to actually set up and run a split test.

ESPs have very different levels of functionality in this field, so finding one which fits your requirements is important before making a choice for any ESP.

6 Mistakes to Avoid In Selecting a Marketing Automation System


Marketing automation systems have reached that magical moment when people start to want one without knowing exactly why. That’s largely a good thing: most marketing departments can indeed benefit from the broader capabilities, higher productivity, and more precise measurement of marketing automation.

But it also means that many buyers are moving toward a purchase decision with little concrete guidance. Here are some errors to avoid along the way.

How email marketing automation provides value in the B2B lead process


Most marketers have a good feeling for the area of email marketing and it’s possibilities. Zooming in on the B2B lead process, the possibilities on marketing automation side are less well known and even less often fully utilized.

This is a big loss, because automated marketing campaigns are just as important for providing value and day to day marketing ROI.

Slow and Steady: How to launch your new Email Service Provider in stages


If you’re close to finding a new email service provider (ESP), signing the contract and starting to think migration, here’s my advice for you: Go slow. Moving from one ESP to another can be an arduous task.

Take the time to do it right so you don’t have any costly surprises when you launch with your new ESP.

5 Best Practices for Email Marketing Agencies with Multiple Email Systems


Running a successful email marketing agency is not just about running great campaigns. It is also about operational and cost efficiencies.

So how do you work efficiently as an email marketing agency with multiple clients across multiple marketing and data systems? Here are 5 tips that can help you.

Satisfaction with Marketing Automation; Plenty of Room for Improvement (and maybe a little vodka)


When you hear about marketing automation and its discontents, the question pops up whether the level of dissatisfaction is any higher with marketing automation than other systems.

To some extent, this is asking whether the glass is half empty or half full; and, as the illustration suggests, the answer matters less than the fact that there’s room for improvement. Let’s look at some data on the question of relative dissatisfaction with marketing automation.

Marketing Automation buys in the Midmarket: Salesfusion and LoopFuse


Marketing automation software vendor Salesfusion just acquired LoopFuse, a marketing automation vendor founded in 2007.

The fuse has the stated goal of expanding both through acquisition and organically. Or as Christian Nahas, CEO of Salesfusion said “to further extend our position as the top marketing automation vendor in the midmarket.

How big brands achieve cross channel marketing technology Integration


These days marketing systems are beginning to catch up to the hype. The level of integration we have always aspired is coming close. It is interesting to see how brands are able to execute campaigns as they work with different vendors across marketing platforms. How are brands making their technologies talk to each other in real-life?

Why ESPs Need a 3rd Party Plugin Marketplace to Survive


The world of apps (short for application, meaning software) is continuing to both grow and change, becoming a bigger part of the B2B world.

Email service providers should take note. These marketing apps are going to become a competitive advantage for the ESPs…if corralled into a marketplace.