How businesses choose Marketing Automation Platforms [research]

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Marketing Automation software previously might have been synonymous with email automation, but they are steadily becoming both more sophisticated platforms also offering wider functionality.

Which of these Marketing Automation functions are valued as most important criteria in selection of the Marketing Automation software?

How to Find a Trustworthy Vendor for ESP Customization

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If you’re doing enterprise email marketing or email that is in some other way complex–maybe highly segmented for example–you might find that your ESP can’t quite do everything you need.

Your next step then is an ESP customization, but such an endeavor is not for the lighthearted!

5 signs you are getting the Best Email Newsletter Tool

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Finding the best email newsletter tool is vital to gaining the most interest in your business easily. Through email marketing your clientele know what’s on offer, what’s new and most importantly – gets them interested.

Without interest there is no sale, so if your tools allow you to nail that in the best way possible, you are with the right partner.

Of course your ultimate tool also depends on your own email marketing requirements. But where do you start and what do you look for in the best email newsletter tools?

Email Marketing Agencies: Strengths and Weaknesses

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Email marketing teams are under resourced. The result is that many companies rely partly or entirely on third parties for services. Services an important component of the email marketing vendor selection process.

In part one we looked in depth at using an ESP to provide your services work. This time we’ll do the same for (or perhaps I should say to) agencies.

Which ESP can best mobilise your loyalty program? 6 Key features to look for…

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Points, Bucks, Miles, Fuel, Discounts… With the many loyalty currencies out there today, companies need to know how to build a successful loyalty program that not only keeps customers coming back but also showcases their unique value proposition. Highly measurable and relevant, email communication is without a doubt an integral part of that successful program.

Should Relational Database Support Be One of Your Criteria When Choosing an ESP?

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If you’re doing an email service provider comparison, you might have noticed ESPs tend to fall into three categories: those for SMBs, the mid market, and the top-tier (or enterprise level) ESPs. Obviously, a Fortune 500 company doing enterprise email marketing wouldn’t use an ESP that exists to serve the corner espresso stand. Nor should that coffee place be investing top dollar in the powerful platform of a top-tier ESP.

5 Signs of a Quality Email Newsletter Tool

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Impressions are important. Your business is important. Newsletters are a great way to promote your services.

They are often the first concrete contact point between you and a potential customer and could very well be the last one. So what impression is your newsletter giving to your all important client base?

Selecting an email services partner: Why ESPs view services as a necessary evil

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It’s widely recognized that email marketing teams are under resourced. The result is that many companies still rely partly or entirely on third parties for services, despite software platforms getting easier to use.

This makes services an important component of the email marketing vendor selection process.

Seamless integration – a game changer in e-commerce email marketing

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Seamless integration. This combination of words will be a must-say about every future app or tech solution. Technology is getting more sophisticated, well-developed and powerful, but this shouldn’t hinder end users.

Companies choose the marketing tools that make work easier or can even do it for us. Marketing technology has to bring simplicity to our lives, solve problems and save time – and seamless integration can make it happen.

Now Five ESPs in Play for M&A activity in the next 12 months

Marketingautomation emailmarketing mergers acquisitions

IBM purchased SiliverPop recently for an undisclosed amount of cash. With annual revs hovering close to 100M for Silverpop, slightly more in 2014, I wouldnt be surprised if IBM paid a 10x multiple given the trajectory of the space which is expected to grow by 40% per year over the next 5 years. In this article, I will attempt to forecast where ensuing M&A activity will occur over the next 12 months.