Many email marketers have been looking to make their email marketing programs more effective, easier and more time efficient. Marketing automation seems to fulfill the promise of saving time and adding impact to your email program.
So what are the key elements of marketing automation?
And what should you look for?
The price component of the decision is going away as a real differentiator. And while that may be bad news to some, the death of email CPM will ultimately be good news to your email marketing program, because ESPs will need to find more meaningful ways to stand out from the pack when they are pitching your business. So let me get into what’s important and what’s not so important in regards to how ESPs try to differentiate themselves.
What all Email Service Providers (ESPs) have in common is that they deliver email. Wonderful, I can choose any ESP and get the same result. Wrong!
Email marketing has been the online marketing workhorse for a while, but with the ever expanding digital channels you need to make sure your ESP is staying ahead of the technology and services curve.
When joining a new ESP, building a relationship and understanding with your email vendor is one of the most important steps. You can quickly move forward in implementation of the email marketing software and towards email marketing success.
Make sure you inform your ESP and tick all the boxes with our list of 10 things a new sender must tell the vendor immediately (and why).
This week a new MTA platform called MailerQ was launched. MailerQ is available to download and send up to 10,000 emails per minute for free.
This free or freemium model, to my knowledge, hasn’t been seen before and is almost sure to introduce a new dynamic into the world of delivery and MTA software.
Whether you are just branching out into email marketing, or you are considering changing your email service provider, there’s always a number of factors to take into consideration. One of the pitfalls in selection is falling into the “cheap trap”. Choosing the cheapest ESP vendor, one that looks cheap, but turns out to be quite expensive.
Every company will, at some point, deliver an RFP seeking one or more ESP vendors due to a need for new technology, better integrations, service, SLA re-writes or incumbent renegotiation, to name a few.
For large organizations looking to consolidate vendors across multiple divisions, it can be overwhelming. How to best go about this process?
Over the last years the Email Vendor Features & Functions Guide has been the weapon of choice when shopping for a new vendor or considering a switch.
The guide offers an overview of email tool features and functions. Currently the 2013 version is in development and will be available in the coming weeks.
Back in the days when I ran the regional office of a major ESP, pitching new business was a lot easier once I started listening to my head of sales.
It was almost all about price, but is it still? And what does the death of the CPM pricing mean to you?
I’ve been involved with email marketing for six years now. In that time, I learned email on the fly on the client side, and learned a ton while working agency side as well.
I’ve worked with and demo’ed numerous ESP solutions.
There are two things I’ve learned over this time:
