By EJ McGowan
In a hyper competitive market, it’s worth investigating solutions that extends or complement your existing services and can turn you a profit.
Does a white-labeled email marketing platform hit the sweet-spot? Here are some pros and cons to help you answer that question.
By Mikal Tang
Over many years of running email programmes for retailers it has become apparent that a lot of retailers don’t realise that they need certain features and functionality until they have seen them in action.
But as soon as they have used them, they can’t believe they ever managed without them.
By Sandy Hathaway
“Micro-targeting,” “hyper-personalization,” “individualized insights” and “one-to-one marketing” are some of the “buzziest” of the “big data” email marketing phrases, but with good merit.
Personalized emails have 6x higher transaction rates on average. A way to achieve this at scale for hundreds of subscribers is through the use of a Recommendation Engine. But how does it work and what’s important to look for when buying recommendation technology?
By Lisa Cannon
Marketing automation is a proven method for managing and optimizing the entire customer experience. This software can help you measure the metrics that matter most to your business, and demonstrate the effectiveness of your marketing team. But how to make the perfect business case for marketing automation?
By kevin Hillstrom
Nearly fifteen years ago, I took over a direct marketing team at the online division at Nordstrom. This was not a high performing team, by any definition.
Employees did not like each other, employees did not work hard, and quality of work was very poor.
Interestingly, I inherited a dozen or so vendors. I had worked with many of the vendors previously.
By Marco Marini
Recently, I wrote about avoiding the distractions of “shiny things” when choosing a new email service provider. After posting the article some people contacted me and asked: “Well, what are the shiny things, Marco?” Good question!
I polled some of our staff for a list of those extra features that organizations often think they have to have then end up not using.
By Karol K
Please don’t burn me at the stake for what I’m just about to say, but I really need to be honest with you.
I love the idea of open source and free software just as much as the next guy. And I particularly love WordPress. It’s a truly genius platform that allows anybody to build a quality site that’s accessible on all devices and optimized for the modern web in general. That being said, WordPress is not the perfect solution for all things.
By Jacco Bouw
Email marketing automation can help you in achieving higher conversion rates. This does not mean that it’s only suitable for sales. What can marketing automation be used for?
And just as important how do you implement Email marketing Automation correctly? We round up primary key points for successful application.
By Ed Kassens
During marketing software purchase IT often has a large casting vote, going for structure and control.
But in the ideal world the marketing department should have control over his own software and data to make optimal use of them.
Here is why in marketing software selections, independence should be a priority!
By Aleksander Heba
One of the most important parts of a cloud email marketing solution is the customer support pinned to the tool you are paying for. Let’s be honest, the more dedicated and sophisticated service you are buying, the more questions you will have and need to be answered.
So what does great email marketing support look like?