Email service provider selection - Everything you need to select and evaluate email marketing software tools


Selecting an email services partner: Why ESPs view services as a necessary evil

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It’s widely recognized that email marketing teams are under resourced. The result is that many companies still rely partly or entirely on third parties for services, despite software platforms getting easier to use.

This makes services an important component of the email marketing vendor selection process.

Comparing ESPs? Forget Apples to Apples—Do This Instead

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Comparing email service providers can be a little bit like shopping for a new car when you don’t have a certain make and model in mind. Buying a “car” can mean buying anything from a huge SUV to a sporty convertible to a tiny Fiat. They all get you places, and use an engine and four wheels to do so. But beyond that, you’d hardly try and do a comparison between an SUV and a little compact, right? It would be like comparing apples to oranges.

The Marketing Automation Dilemma: To Pay, or Not to Pay?

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Marketing automation software has been steadily climbing in popularity over the past decade. That’s because it works.

Maybe you’ve heard there are some “free” options out there, does the axiom “you get what you pay for” also apply to Marketing Automation?

Biggest research on Email Marketing Software ever released

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It is official, the first edition of the Email Marketing Software Buyer’s Guide is now released. The report, written by an all-star team of 4 International marketing technology experts, is the most comprehensive report on email and marketing automation software to date.

The guide has an analysis of capabilities (services / product features) and vendor profiles;

5 ways a full-service ESP will make you worry-free.

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When you find the right email marketing partner, they become an extension of your in-house marketing team.

How does that work? Let’s review the topics that will become worry-free when enlisting a great full-service ESP.
 

Want a world-class ESP? Expect these (tough) vetting questions

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There is always movement on the email marketing software market. Marketers look for vendors with the best mix of policy, price, features and performance. At the same time, Email Service Providers are keen to take on customers that fit their current portfolio.

When Is a Mid-Market Email Service Provider the Right Fit?

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There are those ESPs that always seem to be in the limelight…you know, those bigger-than-life companies with marketing budgets that can fund user conferences resembling rock concerts and technology stacks beyond compare.
But does that mean biggest is best? Not at all. In fact, a mid-market ESP can be the right-sized ESP for many organizations.

Which ESP can best handle your loyalty program?

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Points, Bucks, Miles, Fuel, Discounts… With the many loyalty currencies out there today, companies need to know how to build a successful loyalty program that not only keeps customers coming back but also showcases their unique value proposition. Highly measurable and relevant, email communication is without a doubt an integral part of that successful program.

Using Your Email Software to Create a Data-driven Strategy

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While marketers are great at collecting massive amounts of data, it is hard to turn this information into effective campaigns. Email marketers are not data analysts, but go tell that to the CMO. They need to crunch numbers in real time to stay competitive. When selecting an ESP, marketers should look for a provider that has accessible data. But what does that mean?

Selecting the Perfect ESP? – Don’t Forget to prepare the implementation

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When going for a new email service provider, the time to ask questions about migration and implementation is well before you sign any contracts. Do you really want to commit to an ESP only to find out the migration and implementation are going to take three times longer than you anticipated (or budgeted for)? Or that you’ll be tasked with more responsibilities than you have staff to handle?