The decision has been made to switch to a new Email Marketing Provider. Maybe you’re still looking for the new ESP or maybe you’ve signed the contract and the migration from old to new is impending—or even starting. I’d highly encourage you to take advantage of the opportunity to clean house before the move!
Cloud-based interest in email infrastructure is trending up. Will on-premise be totally replaced in the future? The statistics are certainly in line with general industry trends, which place public cloud services on a trajectory to grow 17% in 2016. This growth represents a 22% increase in SaaS and a whopping 43% growth in infrastructure as a service (IaaS).
With so many marketing automation providers in the marketplace today, it can be difficult to know where to begin when it comes to selecting an ESP to meet your automation needs.
However, this is an important decision that shouldn’t be rushed.
Choosing an email marketing vendor might seem like a daunting task. Products and roadmaps among well-established ESPs might start to look pretty much similar, because vendors like to blur the lines to come out full-featured.
In an extreme case, you will find yourself ending up making a choice based predominantly on price. Wrong.
Some businesses prefer to use RFPs (Requests for Proposals) when selecting a new ESP or Marketing Automation vendor, because it standardizes the process of evaluating a supplier. Though it sounds like a great idea, I will tell you why I hate RFPs!
And as it turns out, we were just asked once again to do an Request for Proposal (RFP), and once again the whole process made me want to vomit… or drink
If you’ve been with your ESP for a while, it’s possible that the relationship has gotten…comfortable. You used to talk about deeper subjects, but now it’s all the day-to-day grind of campaigning, making and sending emails. Sound familiar?
If so, it is wise to schedule some time with your ESP and reconnect on that more impactful level that you used to.
For some organizations, RFPs are the only reliable way to search for a new email service provider. For others, RFPs can be complicated, costly and of questionable value. Should you use an RFP to find your new vendor?
How are you facing the challenge of choosing a new email service provider? Here are the reasons to use an RFP… or not.
When trying to find the right email marketing software, we often look at a platform’s feature set, but we should also pay particular attention to a vendor’s level of expertise. This is where a vendor can prove their weight in gold.
Deliverability is one of those areas that is critical, but often overlooked or misunderstood.
As an email marketer, you are trying to make the most of the possibilities of your existing Email Marketing software, regardless if you’re a newbie or a seasoned pro.
To do this it is inevitably important that you know your ESP’s capabilities, but is it important that your ESP knows you? Is industry expertise necessary?
Forrester Research just released their latest version of the Forrester Wave Email Marketing Email Marketing Service Providers report Q3 2016. The report gives an overview of how participating email service providers in the Enterprise segment for B2C Marketers rank compared to each other.