Imagine that you are the boss in a successful e-commerce company. Your sales are OK, but there is room for improvement. Your head of marketing thinks he is a Guru of Email Marketing, and email marketing does work for you, but you want more. You want your business to grow.
Over the years an amazing variety of tools has emerged to help email marketers do their jobs better, whether it helps them write better content and subject lines, test their emails to make sure they look right, automate their messaging and even run their entire programs.
During any sales process, the people selling to you can largely impact your final decision. However, during the process of choosing a new ESP, the person selling to you is rarely the person who’ll be delivering what you’ve bought.
Having a good relationship with sales is all well and good, but once the contract is signed, you’re likely to be handed over to other teams. That’s why meeting the people who you’ll actually be working with is really important.
There’s no question that selecting the right email service provider (ESP) for your company is a major decision. But finding the Email service provider is only the first step in launching successful email marketing campaigns. In fact, the questions you ask—or don’t ask—your vendor after signing on the dotted line can determine how successful your email efforts will be.
Choosing an Email provider is not an easy task. There are hundreds of email marketing tools and apart from few exceptions, they all seem to look quite the same.
A journey through the email software world usually starts with sketching the list of features you need for running email marketing campaigns. If segmentation is somewhere at the top of the list you prepared, here is a guide on how to select the best one.
Most email service providers on the market today will have an email editor for creating email campaigns, but few offer what an email marketer truly needs.
You should pick your email editing tool carefully. A drag and drop editor is definitely your best choice today. How to compare the best responsive email editors?
As an email marketer, one of the most important relationships you’ll have is the one you have with your email service provider, or ESP. This is becoming even more true as ESPs evolve into sophisticated marketing platforms, or become integrated with other platforms for omnichannel marketing.
In part two of the future of marketing software we asked our panel of experts what development in email marketing and marketing automation tools is going to make the life of the marketer easier in the year ahead.
As well as their big wish (either realistic or not) for marketers in 2016. What would you love to see happen in #MarTech in 2016?
Every business faces challenges with keeping its sales and marketing processes flowing. The right service provider can help address that immediate problem and add corporate value.
So it is smart to consider outsourcing marketing automation services. But what can you expect from them and how to get started?
Read on to understand how to pick and get started with an marketing automation services team.
What will be the most interesting developments and trends in the coming years? We asked industry experts for their views on the future of Email Marketing & Marketing Automation.
As Marketing and technology forward with leaps and bounds, we see the outlines of how technologies could turn into profits and growth as well as the challenges that are looming in that same space.