All email marketing tools make use of an MTA solution it is software that is a part of the email infrastructure. A mail transfer agent or mail relay transfers email messages from one computer to another. An MTA is responsible for the core tasks involved with delivering of email, including: queuing, throttling, scheduling, connection management, data transfer, processing of deferrals, bounce generation and tracking of delivery status.
An MTA solution also includes features for handling inbound email, such as replies and remotely bounced messages.
The MTA works in the background, through back end server applications. The typical user interacts with the email marketing tool, not directly with the MTA interface. A correctly configured MTA can have a great impact on the deliverability and performance of the email marketing tool.
Use of an MTA in email marketing
A mail transfer agent might also be known as mail relay or internet message handling service. The terms mail server, mail exchanger or MX host may also refer to a computer performing the MTA function.
More articles about Mail transfer agents (MTA):
- Will cloud based email Infrastructure replace on-premise MTAs?
- Nice to meet your email program: 10 things to tell your new ESP immediately
- Email Service Providers versus On-Premise email Solutions
- Knock, knock. Who’s there? Email Authentication; the key to deliverability
- Email for (mobile) Applications: Build vs Buy