Consolidation in the Email marketing world continues as Emailvision acquired marketing software provider SmartFOCUS Group this week. The cash acquirement is worth about £25.3 million. SmartFOCUS is a global provider of email and multi-channel marketing software and services. The french ESP Emailvision seems to go through quite some changes after buying ObjectiveMarketeer, changing their branding and now the acquisition of SmartFOCUS.
Interim CEO of smartFOCUS Curt Bloom said: “The smartFOCUS directors are delighted to unanimously recommend the proposed cash acquisition at 25 pence per share and consider a combination with Emailvision represents the best opportunity for shareholders to realise their investment at a significant premium.”
Nick Heys, CEO of Emailvision, said of the acquisition: “We are excited to further our presence in the UK and US as well as adding multi-channel campaign management to our portfolio of products.”
In a document explaining the acquisition Emailvision Holdings says that the skills and experience of the existing management and employees of smartFOCUS is valued and it doesn’t currently intend to make any material changes to staffing levels, locations of business or the conditions of employment of smartFOCUS’ employees.