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Teradata Digital Marketing Center (DMC)

About Teradata Digital Marketing Center (DMC)

Teradata Marketing Applications helps companies get more value from their data. The integrated marketing applications and team of experts can help your company gain a sustainable competitive advantage with data. Teradata Marketing Applications helps organizations use their data so they can know more about their customers and business and do more of what’s really important.

With more than 10,000 professionals in 43 countries, Teradata Marketing Applications serves companies across consumer goods, financial services, automotive, communications, travel, retail, and more.

Teradata Marketing Applications company history

Teradata Marketing Applications is a division of Teradata Corporation. Teradata was incorporated on July 13, 1979, and started in a garage in Brentwood, Calif. The name Teradata symbolized the ability to manage terabytes of data.

In 2011 Teradata acquired Aprimo, cloud-based integrated marketing software. With this acquisition Teradata drives the future of integrated marketing, allowing corporations to optimize marketing performance with more detailed, comprehensive insights from a universe exploding with big data.

In 2012 Teradata acquired Munich-based eCircle, the European cloud-based digital marketing provider for cloud-based solutions for social, mobile, web and email marketing. This acquisition enhanced Teradata’s Integrated Marketing Management strategy and let marketers deliver highly targeted, consistent and individualized campaigns that are integrated across all channels.

CSA Membership and certificate

Teradata Digital Marketing Center (DMC) is a member of the Certified Senders Alliance.
You can view the certificate here.

Teradata Digital Marketing Center (DMC) alternative

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Products and services

Teradata Digital Marketing Center (DMC)
Teradata Digital Marketing Center (DMC) is more than just an email platform. It lets marketers break down marketing silos, to get a 360 degree customer view with one platform of which they can execute marketing campaigns via different channels (e.g. email, mobile push messaging, geo-targeting, social media publishing and online advertising).

Data Management Platform (DMP) module
The Data Management Platform (DMP) module of DMC collects and unifies data of known and unknown user behaviour, geographic and psychographic data from your website and in real-time act on it. This solution will help marketers understand and target customers at every stage of their journey. A true omnichannel solution.

General Info and Links

Information and links for Teradata Digital Marketing Center (DMC)

Website: marketing.teradata.com
Twitter: @Teradata_Apps
Slideshare: Slideshare
Youtube: Youtube
Facebook: FB page
Employees: