SmartFocus enables brands to understand and connect more closely with today’s consumers; whether that be via email, web, mobile or social channels.
Through The Message Cloud solution, SmartFocus listens to and learns from customers using algorithms and location-based marketing tools.
The Message Cloud helps brands use their data with personalisation for email, web, mobile and in-store. It allows for real-time and contextualised data, measuring customer behaviour and location.
SmartFocus specialises in serving the Retail, Publishing, Automotive, FMCG and Travel & Hospitality industries. Including clients like Nestlé, Mercedes-Benz and Levi’s.
Smartfocus company history
SmartFocus began life as Emailvision in 1999 with its email product Campaign Commander. In 2006, it launched Smart Segmentation and triggered messaging. Over the following years, the company developed its social, data, insight, personalisation, mobile, context, content and algorithm offerings.
The company was rebranded in 2013 following an acquisition two years previously. SmartFocus launched The Message Cloud at the start of 2015 – the company’s digital marketing platform, encompassing all of its products
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Products and services
Advanced email that comes to life when a customer opens it, not when it is sent.
Real-time web recommendations that influence sales and uplift larger basket size.
Contextually triggered real-time SMS and push notifications.
Curation and publishing of UGC and brand content from one hub with multi-region and multi-lingual control.
Without using hardware, know a customer’s micro-location on any real estate to provide in-store ads and clienteling.
Digital marketing platform that drives automated personas for micro–segments in real-time.
NLP and machine learning that discovers signals of customer behavior, intent, and passion in any data or content, to drive engagement.
Acquisition marketing using the profile of your customers to find lookalikes.
Deliver real-time content on any screen.