Moosend is an Email Marketing Service Provider, based in Europe. Operating from UK and Greece with will representatives in Romania, Poland and other major European countries. The email solution aims to cover the needs of any company operating online that wants to inform its customers and readers about news, products, services and offers via email newsletters.
With Moosend an email marketer gets automatic list management - deleting unsubscribe requests and managing bounces, it is done automatically by the system.
Moosend guarantees delivery rates and speed for your messages. The reporting and statistics of Moosend give the ability for the company to recognize valuable subscribers that create profit, and deliver to them personalized messages, targeted and customized to their needs and interests, to increase engagement and bring revenues.
Moosend Company history
Moosend was founded in 2011 by Yannis Psarras and Panos Melissaropoulos. Yannis is the Lead Developer, with strong business background in well-known companies like Goldman Sachs, Capco and numerous web services. Yannis put his experience and expertise from large companies into his own project.
Panos is a Marketing Expert with experience in numerous web-based startups and other companies where he was responsible for million dollar projects. Developing a great product that combines advanced features and a very friendly interface, the Moosend team was able to attract and maintain major online companies and retailers, within the first months of operation.
Moosend's customers around the world include SAP, Dixons Retail, Duty Free Shops, Imperial Tobacco, Carrefour, Praktiker, as well as several marketing agencies with a large portfolio of customers.
Moosend's team participates in E-Business and Email Marketing Events as speakers-panelists (Mediapost's Email Insider Summit - Switzerland, E-Business World Conference - Athens), also participates in mentoring sessions for startups (various events in Berlin, Belgrade's Startup Weekend) and various Executive Training sessions that concern Email Marketing for E-Business and E-Commerce.
Products and services
A friendly User Interface
The email tool has a modern graphic environment and an wizard for new customers, taking the user step by step through his first campaign.
API and SMTP integrations
Moosend offers a professional SMTP service for marketers are looking for a quick and clean SMTP integration with their website or app. Interact through Moosend's API and bend Moosend around your own needs. Moosend provides clients to plug in your existing platform.
Features like A/B split testing, click maps, custom fields, sign-up forms, segmentation and real time statistics give companies the opportunity to track users with certain behavior between periods of time, combining:
- Information from the subscriber (custom fields like date of subscription, gender, age etc)
- Activity on the email newsletter (open-click-device preferences) during periods of time and
- Information from the CRM system showing the past buying behaviour of the subscriber and purchase power.
Agencies can create subaccounts for their customers, purchase plans according to the total parent account they manage, create the email campaigns for their customers and give them access to see their reporting.
Reputation and Customer service
Moosend indicates that their email server reputation reaches 98% and 99%, ensuring high deliverability for the email campaigns of Moosend's clients. Moosend has 1:1 customer service by phone, live chat and email for any issues that customers encounter, so they do not wait for 24 or 48 hours for a typical answer from an unknown customer service department.