ExactTarget is a global provider of on-demand email marketing and interactive marketing solutions. The ExactTarget Interactive Marketing Hub was released in 2010 after a redesign of its’ user interface.
ExactTarget software powers multi-channel communications for organizations around the world including Expedia.com, Aurora Fashions, Papa John’s, CareerBuilder.com, Gannett Co., Inc., The Leukemia & Lymphoma Society, The Home Depot and Wellpoint, Inc.
ExactTarget Company history
More than a decade ago, three businessmen recognized that organizations needed a way to communicate with their customers using a "new" medium called email. ExactTarget was the result. ExactTarget was founded in late 2000, quickly growing to a $11.5 million digital marketing automation company in its’ second year.
ExactTarget filed for an IPO in 2007, but raised $145 million in funding and withdrew its filing two years later.In 2012 ExactTarget raised $161.5 million going to the Stock market, before being acquired by Salesforce for $2.5 billion in 2013. Companies acquired by ExactTarget include CoTweet, Pardot, iGoDigital and Keymail Marketing.
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Products and services
Supported by collaborative global services teams, ExactTarget’s technology integrates with many sales and marketing information systems, including Salesforce.com, Microsoft Dynamics™ CRM, Omniture, Webtrends, and many others.
ExactTarget Interactive Marketing Hub
ExactTarget has developed the Interactive Marketing Hub a set of tools, applications, and reporting capabilities to help marketers organize, aggregate, and integrate the vast amounts of data that currently lie disparate within their organization. As a container for data, protocols, APIs, and interactive marketing software.
Other products and services of ExactTarget
Other products and services of ExactTarget that fall under the ExactTarget Interactive Marketing Hub include:.
- ExactTarget MobileConnect
- ExactTarget SocialEngage
- ExactTarget Sites
- ExactTarget Automation Studio
- ExactTarget MobilePush
- ExactTarget Audience Builder