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Salesforce ExactTarget Marketing Cloud

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About Salesforce ExactTarget Marketing Cloud

Salesforce ExactTarget marketing cloud is a global provider of on-demand email marketing and interactive marketing solutions.

Salesforce ExactTarget marketing cloud software powers multi-channel communications for organizations around the world including Expedia.com, Aurora Fashions, Papa John’s, CareerBuilder.com, Gannett Co., Inc., The Leukemia & Lymphoma Society, The Home Depot and Wellpoint, Inc.

Salesforce ExactTarget Marketing Cloud Company history

More than a decade ago, three businessmen recognized that organizations needed a way to communicate with their customers using a "new" medium called email. ExactTarget was the result. ExactTarget was founded in late 2000, quickly growing to a $11.5 million digital marketing automation company in its’ second year. The ExactTarget Interactive Marketing Hub was released in 2010 after a redesign of its’ user interface.

ExactTarget filed for an IPO in 2007, but raised $145 million in funding and withdrew its filing two years later.In 2012 ExactTarget raised $161.5 million going to the Stock market, before being acquired by Salesforce for $2.5 billion in 2013. Companies acquired by ExactTarget include CoTweet, Pardot, iGoDigital and Keymail Marketing. In October 2014, just before the Salesforce Dreamforcce conference, the solution was renamed to Salesforce Marketing Cloud.

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Products and services

ExactTarget Software as a Service technology provides organizations a single platform to connect with customers via triggered and transactional email, integrated text messaging, voice messaging, landing pages, and social media.

Supported by collaborative global services teams, ExactTarget’s technology integrates with many sales and marketing information systems, including Salesforce.com, Microsoft Dynamics™ CRM, Omniture, Webtrends, and many others.

ExactTarget Interactive Marketing Hub
ExactTarget has developed the Interactive Marketing Hub a set of tools, applications, and reporting capabilities to help marketers organize, aggregate, and integrate the vast amounts of data that currently lie disparate within their organization. As a container for data, protocols, APIs, and interactive marketing software.

Other products and services of ExactTarget
Other products and services of ExactTarget that fall under the ExactTarget Interactive Marketing Hub include:.
 
  • ExactTarget MobileConnect
  • ExactTarget SocialEngage
  • ExactTarget Sites
  • ExactTarget Automation Studio
  • ExactTarget MobilePush
  • ExactTarget Audience Builder

General Info and Links

Information and links for Salesforce ExactTarget Marketing Cloud

Website: exacttarget.com
Twitter: @exacttarget
Facebook: FB page
Employees: