Salesforce ExactTarget Marketing Cloud
About Salesforce ExactTarget Marketing Cloud
Salesforce ExactTarget marketing cloud is a global provider of on-demand email marketing and interactive marketing solutions.
Salesforce ExactTarget marketing cloud software powers multi-channel communications for organizations around the world including Expedia.com, Aurora Fashions, Papa John’s, CareerBuilder.com, Gannett Co., Inc., The Leukemia & Lymphoma Society, The Home Depot and Wellpoint, Inc.
Salesforce ExactTarget Marketing Cloud Company history
More than a decade ago, three businessmen recognized that organizations needed a way to communicate with their customers using a "new" medium called email. ExactTarget was the result. ExactTarget was founded in late 2000, quickly growing to a $11.5 million digital marketing automation company in its’ second year. The ExactTarget Interactive Marketing Hub was released in 2010 after a redesign of its’ user interface.
ExactTarget filed for an IPO in 2007, but raised $145 million in funding and withdrew its filing two years later.In 2012 ExactTarget raised $161.5 million going to the Stock market, before being acquired by Salesforce for $2.5 billion in 2013. Companies acquired by ExactTarget include CoTweet, Pardot, iGoDigital and Keymail Marketing. In October 2014, just before the Salesforce Dreamforcce conference, the solution was renamed to Salesforce Marketing Cloud.
Alternatives to Salesforce ExactTarget Marketing Cloud
Here are some alternatives to Salesforce ExactTarget Marketing Cloud.Inbox Marketer is a digital direct messaging company specializing in data- focused email, mobile and... See full profile Ongage is the world’s first email marketing front-end platform that connects to multiple ESPs and SMTP... See full profile Marketo positions itself as a revenue performance management company. Aiming at the the revenue cycle,... See full profile
Products and services
Supported by collaborative global services teams, ExactTarget’s technology integrates with many sales and marketing information systems, including Salesforce.com, Microsoft Dynamics™ CRM, Omniture, Webtrends, and many others.
ExactTarget Interactive Marketing Hub
ExactTarget has developed the Interactive Marketing Hub a set of tools, applications, and reporting capabilities to help marketers organize, aggregate, and integrate the vast amounts of data that currently lie disparate within their organization. As a container for data, protocols, APIs, and interactive marketing software.
Other products and services of ExactTarget
Other products and services of ExactTarget that fall under the ExactTarget Interactive Marketing Hub include:.
- ExactTarget MobileConnect
- ExactTarget SocialEngage
- ExactTarget Sites
- ExactTarget Automation Studio
- ExactTarget MobilePush
- ExactTarget Audience Builder