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Bronto Software

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About Bronto Software

Bronto’s cloud-based commerce marketing automation platform helps marketers drive more revenue by automating targeted, personalized email and cross-channel marketing campaigns at scale. The platform offers a full suite of enterprise features and a wide range of apps and extensions to help commerce marketers accomplish more, while saving time and resources.

Focused exclusively on the commerce marketer, Bronto is the No. 1 email marketing provider to the Internet Retailer Top 1000. With solutions for shopping cart abandonment, post-purchase campaigns and ecommerce integrations, Bronto helps more than 1400 brands worldwide including Armani Exchange, Timex, Samsonite, Theory and Vince Camuto

Bronto is frequently recognized for business leadership, excellence in marketing technology and customer service. Recent awards include:

  • Eight-time Finalist, Stevie Award for Best Customer Service Department (2008-2015) and seven-time winner, including 2015.
  • CODIE Finalist for Best Marketing Software in 2011 and 2012 and Best Marketing Automation Solution in 2014.
  • li>Inc. Magazine’s Top 5000 Fastest Growing Companies, 2009-2013

Bronto software company history

Founders Joe Colopy and Chaz Felix launched Bronto Software in 2002 out of Joe’s house. The company now employs more than 200 people worldwide, with offices in Durham, North Carolina, USA, London and Sydney.

Prior to launching Bronto, Joe Colopy worked as an online marketer for Red Hat, a teacher in the US Peace Corps (Seychelles Islands) and a software developer for the Harvard Business School. Chaz Felix worked as a business development manager for Red Hat, investment banking analyst at Bank of America and an analyst at Economic Analysis Group.

In 2015, Bronto entered into a new era with its acquisition by NetSuite (NYSE: N), the industry’s leading provider of cloud-based financials, ERP and omnichannel commerce software suites. With the completion of this acquisition, the industry’s leading commerce marketing system has been combined with the world’s No. 1 cloud-based omnichannel commerce platform. Together, this technology can help brands deliver relevant and consistent digital commerce experiences throughout the customer journey.

Products and services

Bronto’s commerce marketing automation platform is built to help retailers drive revenue through their email, mobile and social campaigns. The Bronto Marketing Platform is easy-to-use, yet powerful. With all of the core features required by commerce marketers, as well as apps and extensions, Bronto helps you execute smart marketing in less time with fewer resources.

Campaign Management: Bronto’s intuitive interface features drag-and-drop automation and detailed tracking and reporting to help you manage every aspect of your email and cross-channel marketing programs.

Lifecycle Marketing: Turn cart abandoners and one-time buyers into repeat customers through post-purchase campaigns, cart abandonment reminders, VIP and loyalty programs and more.

Marketing Database: Build a highly scalable, segmented marketing database as the foundation for data-driven marketing with order import, RFM metrics calculation and precise segmentation.

Mobile/Social: Design mobile-friendly email and SMS campaigns or grow your list with Text-to-Join.

Bronto AppCenter: Browse a library of commerce marketing apps designed to help you maximize revenue.

General Info and Links

Information and links for Bronto Software

Twitter: @bronto
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