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Oracle + Bronto

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About Oracle + Bronto

Oracle + Bronto arms high-growth retailers with sophisticated marketing automation to maximise revenue opportunities. The Bronto Marketing Platform powers personalised multichannel content that generates the higher engagement needed for retail success.

Focused on the commerce marketer, Bronto continues its longstanding tradition as an email marketing provider to the global Internet Retailer Top 1000 and boasts a client roster of brands including Vivienne Westwood, Euro Car Parts, Björn Borg, notonthehighstreet.com, Oak Furniture Land and Joseph Joseph.

Oracle + Bronto’s sophisticated marketing automation engine, solutions for browse recovery, recommendations and shopping cart recovery, and powerful ecommerce integrations help commerce marketers grow revenue through targeted email, mobile and social marketing.

Oracle + Bronto is frequently recognised for business leadership, excellence in marketing technology and customer service. Recent awards include:

  • Nine-time winner of the Stevie Award for Best Customer Service Department.
  • CODiE Finalist for Best Marketing Software and Best Marketing Automation Solution twice.
  • Five-time winner of Triangle Business Journal Best Places to Work.

Oracle + Bronto software company history

Founders Joe Colopy and Chaz Felix launched Bronto Software in 2002 out of Joe’s house. The company now employs more than 350 people worldwide, with offices in Durham (NC), New York, LA, Toronto, London, Sydney and Singapore.

In 2015, Bronto entered into a new era with its acquisition by NetSuite (NYSE: N), provider of cloud-based financials, ERP and omnichannel commerce software suites, combining the commerce marketing system with the world’s No. 1 cloud-based omnichannel commerce platform.

In 2016, Oracle Corporation acquired NetSuite Inc., which includes Bronto, a core component of NetSuite’s commerce strategy.

Products and services

Oracle + Bronto’s commerce marketing automation platform is built to help retailers drive revenue through their email, mobile and social campaigns. The Bronto Marketing Platform is easy-to-use, yet powerful. With all of the core features required by commerce marketers, as well as apps and extensions, Bronto helps you execute smart marketing in less time with fewer resources.

Campaign Management: Bronto’s intuitive interface features drag-and-drop automation and detailed tracking and reporting to help you manage every aspect of your email and cross-channel marketing programs.

Lifecycle Marketing: Turn browsers, cart abandoners, and one-time buyers into repeat customers through post-purchase campaigns, browse and cart abandonment reminders, recommendations, VIP and loyalty programs and more.

Marketing Database: Build a highly scalable, segmented marketing database as the foundation for data-driven marketing with order import, RFM metrics calculation, and precise segmentation.

Mobile/Social: Design mobile-friendly email and SMS campaigns or grow your list with Text-to-Join.

Bronto AppCenter: Browse a library of commerce marketing apps designed to help you maximize revenue.

General Info and Links

Information and links for Oracle + Bronto

Website: bronto.com
Twitter: @bronto
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