4orange has been active in the Dutch market for almost 22 years, derived from BPK, Claritas and Acxiom. She stands for a combination of customer information and marketing infrastructure. 4orange assists clients in the optimal use of data in order to maximize the return from their customers.
The 4orange services fall under the following product groups:
1. Data products – in the last 20 years 4orange has collected extensive data from all Dutch consumers. This information goes beyond socio-demographic characteristics. With information from consumers on age group, knowing if they have children and what their interests are. This information is primarily used to enrich our client’s understanding of their consumer base, providing them with a clear picture of their own relationships.
Another data service offed is data cleaning. We have numerous files at our disposal that serve as references, allowing marketers to determine whether the address data is still correct and how it can be updated.
2. Marketing Infrastructure – 4orange uses and provides several software tools to combine different files into a single customer view. In addition, there is the opportunity to use powerful software for analyzing marketing data. This software makes it possible to easily do detailed analyses to generate management information about files and campaign management.
3. Services – the client services of 4orange vary from consulting to hands-on support and everything inbetween.
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Products and services
4orange specializes in marketing efficiency and effectiveness using a marketing database. 4orange advises companies on the best tools based on their specific needs. She builds the database in one of her own tools (such as, for example, 4orange Connect), but also implements and supports systems of third parties such as Unica or Alterian. If required 4orange provides the solution also completely built in MS SQL Server or SSIS. The starting point is at all times wish and situation of the organisation.
That’s what 4orange stands for. A combination of customer information and marketing infrastructure. To gain maximum return on (marketing) investment among (existing) customers, she supports her relations in making excellent use of data. Analyses play an important part in this process. In order to increase your marketing efficiency, it is very important to create insights in customers, campaigns and results.
4orange gives a better customer insight. She makes sure that more prospects will be targeted more effectively.
4orange makes local marketing possible for Retail & FMCG with the 4orange GIS Analyser.