Last week the European Email Vendor Features and Functions Guide was released. Now you can also download the excerpt of the email vendor guide.
International expanding Services
Jordie van Rijn: “We see a lot of ESP’s expanding their services abroad. Sometimes with very aggressive methods and competitive pricing to get a bigger piece of the e-mail market. American suppliers look at Europe for innovation and clients, and vice versa. The US version of the guide has been running for two years, now the European vendors are also included.”
The 2011 Email Vendor Features & Functions Guides show side-by-side comparisons of 53 email vendors ranging from small market table vendors to commercial MTAs and points in between, with over 200 essential questions asked. For the first time, a desktop application was added that helps users to identify the vendors best suited to their needs based on their own business criteria.
Further contents of the guide
The Email Vendor Features and Functions Guide presents comparison tables and graphs, in 8 different categories that look at the features and functions. It explores virtually all functional areas of interest to email marketers and end users. Over 1000 hours went into the making of this Guide; written from the perspective of an experienced hands-on email marketer.
About Red Pill email
John Caldwell, the author of the guide has been in the email space since 1996. The Red Pill Email founder, has worked on the agency side, the client side, and as a consultant, using deployment tools that range from ESPs to in-house to home-grown email systems.
Jordie van Rijn, contributing editor of the EU Email Vendor Features and Functions guide is an independent email marketing consultant with his company Emailmonday. He has worked with A-list brands like AEGON, Unilever, Roche, Heineken, and many more. He is a common blogger, speaker and coach in the field of email marketing. Jordie is also runs this website Emailvendorselection.com.