In the world of email marketing companies, there is a stream of international expansion going on with the larger players. Both fortification of offices in other regions, tapping into engineering power across the world, as jumping into new growth markets by acquisition. India looks like an attractive market.
Lyris Inc strategical partnership in India for more implementations
Lyris Inc. an email marketing company, announced just last week that they are expanding into India through a strategic partnership with iCubes. Icubes has offices in Cochin, Bangalore and New Delhi. The iCubes team will be implementing the Lyris HQ email solution, to develop and deliver email marketing campaigns with their customers in India.
Responsys opens office in india
In November this year we saw Responsys open an office in the city of Bangalore in India too. Dan Springer, the Chief Executive Officer of Responsys said it was also mainly because of the local development power in India:
“A Bangalore office provides access to some of the top engineers outside of the U.S. We’ll continue to invest in excellent people to help us continue to deliver the innovative products our customers expect from Responsys.”
“A local presence in India is an important move for Responsys,” said Casacuberta, Chief Technology Officer for Responsys.
Experian goes to India
A bit further back, in November 2010, Experian announced expansion into India as well with the launch of Experian CheetahMail in the region. Their goal was to enable domestic and international businesses operating from India to use Experian’s global email marketing service.
Navin Chandani, Managing Director of Experian Marketing Services in India, said: “Email marketing is one of the most cost effective and measurable ways of communicating with customers and with Internet use in India growing rapidly, Experian CheetahMail is perfectly positioned to help brands in India stand out in a crowded inbox. Today’s launch signals the next phase in the range of Experian’s global digital marketing products we will be bringing to the Indian market.”
Reasons for email marketing companies to go to India
We see that email marketing companies have several important reasons to go into India. The increasing use of Internet and email in the region accounts for a huge growth market. As opposed to the native markets in europe and America, which have lost the potential for that kind of growth.
All email marketing companies are looking for ways to increase their revenue. This is not only with current and new clients (in new markets), it’s also by cutting development costs . The cost of email software development there with skilled local engineers is also low, makes it interesting to set-up a hub there.