Ecommerce holiday sales increased

Ecommerce sales increased 12% in November compared with the same month a year ago, MasterCard reported today in its SpendingPulse report.

Online apparel sales did especially well last month, increasing 22.2%. Apparel posted the twelfth consecutive month of double-digit growth online, according to MasterCard Advisers, a consulting arm of the payment card network. Total apparel sales, which includes transactions in bricks-and-mortar stores, increased 9.6%, the largest year-over-year growth rate in 2010. Ecommerce sales of children’s clothes increased 33.3%, while online sales of shoes jumped 32.7%.Women’s online apparel sales registered a more modest growth rate, 7%.

The SpendingPulse report

The SpendingPulse report is based on retail sales using all payment forms, including credit and debit cards of all brands, cash and checks. In another report released today by, Kantar Retail, a consulting firm, a retail same-store sales increased of 6% was reported in November compared with the same month last year. The figures take into account sales data from 30 retailers, most of them selling apparel.

More holiday efforts

MasterCard attributed some of the e-commerce growth last month to holiday efforts from retailers. “There were some early season promotions before Thanksgiving,” says Michael McNamara, vice president, research and analysis for MasterCard Advisors. “Free shipping and those sorts of things drive traffic online.”

Our take on this

We would like to see how much of that increase is accredited to the the retailers’ email marketing efforts. This year the email volume during holiday days went up as did the free shipping email offers. Do you see a pattern here?

Source: Internet Retailer

About Jordie van Rijn


Jordie van Rijn is an independent email marketing consultant and Analyst. He is the Founder of Email Vendor Selection and specializes in smart email marketing, optimisation and RFP / vendor selection. Named on of "50 Online Marketing Influencers to Watch in 2016 " by Entrepreneur magazine.