Forrester Wave Email Marketing Vendors 2014 – everything you need to know

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Forrester Research just released an update on its Forrester Wave Email Marketing Vendors report Q3 2014. This report is meant to give an overview of how the email service providers rank in relation to each other. The Wave itself places the email service providers in 4 categories based on their current Offering and Strategy.

How businesses choose Marketing Automation Platforms [research]

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Marketing Automation software previously might have been synonymous with email automation, but they are steadily becoming both more sophisticated platforms also offering wider functionality. Which of these Marketing Automation functions are valued as most important criteria in selection of the Marketing Automation software?

Now Five ESPs in Play for M&A activity in the next 12 months

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IBM purchased SiliverPop recently for an undisclosed amount of cash. With annual revs hovering close to 100M for Silverpop, slightly more in 2014, I wouldnt be surprised if IBM paid a 10x multiple given the trajectory of the space which is expected to grow by 40% per year over the next 5 years. In this [...]

2014 Marketing Automation Effectiveness Study results

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The 2014 Marketing Automation Effectiveness and Performance Survey set out to measure the effectiveness and performance of companies using marketing automation. Heinz Marketing and OnTarget Consulting also measured performance against expectations. We handpicked some of their findings for this article.

Campaign Monitor raises $ 250 million to expand into US and develop their tool

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Campaign Monitor recently announced that Insight Venture Partners invested US$250 million in the email marketing software company. This is Australia’s largest venture capital investment in technology ever made. Is email marketing really that hot?

Marketing Automation buys in the Midmarket: Salesfusion and LoopFuse

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Marketing automation software vendor Salesfusion just acquired LoopFuse, a marketing automation vendor founded in 2007. The fuse has the stated goal of expanding both through acquisition and organically. Or as Christian Nahas, CEO of Salesfusion said “to further extend our position as the top marketing automation vendor in the midmarket.

Oracle buys Responsys adding to their Marketing Cloud

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Oracle announced on 20 december 2013 that it will be acquiring Responsys, an enterprise email marketing software provider focused mainly on B2C. The proposed transaction is expected to close in the first half of 2014, but it is still subject to Responsys stockholders tendering a majority of Responsys’ shares. The Board of Directors of Responsys [...]

Emailvision rebrands to SmartFocus

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This week the company known as Emailvision announced her new name. One we thought was lost; SmartFocus. Brad Wilson the CEO of SmartFocus (in picture) noted in the press release: “…the name Emailvision no longer reflects the wide range of ways that we help our customers”.

The fastest-growing email marketing companies of America

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The Inc. 500|5000 shows the 5000 fastest-growing, privately held companies in America. What are the 10 fastest-growing email marketing companies tin the Inc. 5000? Email Expert went through them all and compiled a list of the top email marketing companies that rapidly grew from 2009 to 2012 AND earned their money with email services.

Salesforce buys ExactTarget in a $2.5 billion deal

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Cloud marketing platform Salesforce has announced its largest acquisition to date. As one of the biggest players in the CRM market today, it will buy all the outstanding shares in ExactTarget. Because its acquisition strategy is focused on the cloud marketing space, this buyout appears to be a perfect fit. The deal has an estimated [...]