Marketing Automation buys in the Midmarket: Salesfusion and LoopFuse


Marketing automation software vendor Salesfusion just acquired LoopFuse, a marketing automation vendor founded in 2007. The fuse has the stated goal of expanding both through acquisition and organically. Or as Christian Nahas, CEO of Salesfusion said “to further extend our position as the top marketing automation vendor in the midmarket.

Oracle buys Responsys adding to their Marketing Cloud


Oracle announced on 20 december 2013 that it will be acquiring Responsys, an enterprise email marketing software provider focused mainly on B2C. The proposed transaction is expected to close in the first half of 2014, but it is still subject to Responsys stockholders tendering a majority of Responsys’ shares. The Board of Directors of Responsys [...]

Emailvision rebrands to SmartFocus


This week the company known as Emailvision announced her new name. One we thought was lost; SmartFocus. Brad Wilson the CEO of SmartFocus (in picture) noted in the press release: “…the name Emailvision no longer reflects the wide range of ways that we help our customers”.

The fastest-growing email marketing companies of America


The Inc. 500|5000 shows the 5000 fastest-growing, privately held companies in America. What are the 10 fastest-growing email marketing companies tin the Inc. 5000? Email Expert went through them all and compiled a list of the top 10+ companies that rapidly grew from 2009 to 2012 AND earned their money with email services.

Salesforce buys ExactTarget in a $2.5 billion deal


Cloud marketing platform Salesforce has announced its largest acquisition to date. As one of the biggest players in the CRM market today, it will buy all the outstanding shares in ExactTarget. Because its acquisition strategy is focused on the cloud marketing space, this buyout appears to be a perfect fit. The deal has an estimated [...]

Marketo is heading for the Stockmarket


You will soon be able to have another common share of Marketing Automation to add to your collection. Marketo has announced their plans to take the plunge and file for a $75 million IPO. Just a few weeks ago, Marketo rolled out a new application that emphasized its social media integration. They will be trading [...]

MailerQ a free MTA launched


This week a new MTA platform called MailerQ was launched. MailerQ is available to download and send up to 10,000 emails per minute for free. This free or freemium model, to my knowledge, hasn’t been seen before and is almost sure to introduce a new dynamic into the world of delivery and MTA software.

Email Vendor Features & Functions Guide launching soon


Over the last  years the Email Vendor Features & Functions Guide has been the weapon of choice when shopping for a new vendor or considering a switch. The guide offers an overview of email tool features and functions. Currently the 2013 version is in development and will be available in the coming weeks.

Campaigner adds CRM to the mix for SMBs with New CampaignerCRM


Campaigner just recently launched their new platform called CampaignerCRM. Geared towards Small to Medium businesses, the CRM functionality should help increase the quality of leads, pushing more engaged prospects through the sales funnel to conversion. Or as they put it: increase volume, value and velocity.

Zoho launches email marketing functionality with Zoho Campaigns


Zoho, who we know from their online products like CRM, Project Management and Invoicing just released their newest addition to their suite called Zoho Campaigns. Reportedly the Zoho Suite already boosts an impressive base of over 6 million users.