Salesforce, the cloud marketing platform, has anounced its largest acquisition to date. As one of the biggest players in the CRM market today, it will buy all the outstanding shares in ExactTarget. Their acquisition strategy is focussed on the cloud marketing space, in which this buyout seems to fit perfectly. The deal has an estimated [...]
You will soon be able to have another common share of Marketing Automation to add to your collection. Marketo has announced their plans to take the plunge and file for a $75 million IPO. Just a few weeks ago, Marketo rolled out a new application that emphasized its social media integration. They will be trading [...]
This week a new MTA platform called MailerQ was launched. MailerQ is available to download and send up to 10,000 emails per minute for free. This free or freemium model, to my knowledge, hasn’t been seen before and is almost sure to introduce a new dynamic into the world of delivery and MTA software.
Over the last years the Email Vendor Features & Functions Guide has been the weapon of choice when shopping for a new vendor or considering a switch. The guide offers an overview of email tool features and functions. Currently the 2013 version is in development and will be available in the coming weeks.
Campaigner just recently launched their new platform called CampaignerCRM. Geared towards Small to Medium businesses, the CRM functionality should help increase the quality of leads, pushing more engaged prospects through the sales funnel to conversion. Or as they put it: increase volume, value and velocity.
Zoho, who we know from their online products like CRM, Project Management and Invoicing just released their newest addition to their suite called Zoho Campaigns. Reportedly the Zoho Suite already boosts an impressive base of over 6 million users.
This week marketing software firm Hubspot, famous for its own inbound marketing, added a new component to their suite of marketing software. And darn, it was a fresh new email marketing tool they added. Even more interesting than the fact that they did this, is the reason why. And why now?
This Wednesday the European email service provider eCircle was acquired by Teradata. E-circle, which was founded in 1999, is a privately held company with about and 400 employees and 1,000 customers. eCircle is set to merge with Teradata’s Aprimo unit.
Email marketing provider VerticalResponse has acquired social media start-up Roost. With the added functionality Vertical Response wants to let users “create, schedule, manage, and measure their social media marketing campaigns”. The email service provider has a focus on self-service marketing solutions for small businesses.
ExactTarget, one of the larger players in email marketing is preparing to bring the company onto the Stock Market. As they have filed their S-1 for an IPO (initial public offering) to raise as much as $100 million. This means that we can have a look into ExactTargets numbers of this and last years. The [...]