As an email marketer, one of the most important relationships you’ll have is the one you have with your email service provider, or ESP. This is becoming even more true as ESPs evolve into sophisticated marketing platforms, or become integrated with other platforms for omnichannel marketing.
In part two of the future of marketing software we asked our panel of experts what development in email marketing and marketing automation tools is going to make the life of the marketer easier in the year ahead. As well as their big wish (either realistic or not) for marketers in 2016. What would you […]
Every business faces challenges with keeping its sales and marketing processes flowing. The right service provider can help address that immediate problem and add corporate value. So it is smart to consider outsourcing marketing automation services. But what can you expect from them and how to get started? Read on to understand how to pick […]
What will be the most interesting developments and trends in the coming years? We asked industry experts for their views on the future of Email Marketing & Marketing Automation. As Marketing and technology forward with leaps and bounds, we see the outlines of how technologies could turn into profits and growth as well as the […]
Most marketers see the value in email marketing, but if you’ve never done it before, you may have some trouble figuring out how to get started, or who should do the work.
Some businesses invest in a specialized email software provider to help execute digital marketing campaigns. Every business has different needs, though, begging the question ‘should you outsource or do your own email marketing?’
Most marketers have a good feeling for the area of email marketing and it’s possibilities. Zooming in on the B2B lead process, the possibilities on marketing automation side are less well known and even less often fully utilized. This is a big loss, because automated marketing campaigns are just as important for providing value and […]
Virtually all ESPs look like cool shiny new things when you first meet them. Until you peer behind the curtain to stare in the face of unthinkable, bloodcurdling horror! Join me in finding some of the skeletons in the cupboard of your favourite email vendor. Here are 4 ghastly secrets no ESP ever wants you […]
Data. You know you need it — a lot of it. But once you’ve got it, then what? What are you supposed to do with it, and how? And what role does your email vendor play in making all of this happen? If you are taking the first steps or ready to go beyond with […]
Marketers these days must be able to show returns and justify the investment in new email technology. At the MarketingSherpa summit Diana Primeau, Director of Member Services, CNET, gave a presentation during the Email Summit 2015 technology panel. During her presentation, she spoke about how, in order to justify your investment in new technology, a […]
It’s widely recognized that email marketing teams are under resourced. The result is that many companies still rely partly or entirely on third parties for services, despite software platforms getting easier to use. This makes services an important component of the email marketing vendor selection process.