All ESPs look the same. This is how they’re different.

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Just like identical twins, ESPs look very much the same at first sight. They all have similar features. And say they can do data management, reporting, content editing, segmentation, triggers, split testing, auto-responders and marketing automation. In discussions, you hear: “All ESPs do basically same thing.” But is it true? Are they identical twins? Perhaps […]

Canned Demos Don’t Work, Do This instead

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As you work your way through the buying process when choosing a new email vendor or ESP, you will get to the point where you want to see the platform live: the demo. The demo stage is when the ESP’s sales team has to start walking their talk, switching from words to action, from “tell […]

What makes a good, better, best Customer Data Platform (CDP)?

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In a recent post, I talked about the Customer Data Platform (CDP) as the natural evolution from Marketing Automation. Several people asked what a good CDP looks like, hence the title of this post. To best answer the question, we must first understand what a CDP needs to do.

7 Reasons To Outsource Your Email Marketing

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Email marketers want to maximize the value of their email campaigns, but many marketers lack the budget, resources or expertise to create campaigns that achieve the results they desire. But instead of turning to those with more experience, they grind away at it in-house or hire inexperienced developers to try and make improvements.

Choosing an ESP; You Get What You Pay for—so Pay for More

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I often see businesses choosing email service providers (ESPs) based largely on price. Later, they discover that ESP wasn’t so cheap after all, for various reasons. You don’t want to make that mistake. On the other hand, I see others choosing an ESP that costs more, but also offers more. Which path will you choose?

Choosing between a cloud and on-premises MTA

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Being an ESP and MTA vendor, we notice a growing demand for on-premises solutions in all industries. But that is not for everyone. You need to know the best type of MTA for your company. So, next to the features, should it be Cloud, On-premise or even Hybrid?

Why a Customer Data Platform (CDP) Will Be the Next Evolution of Your Marketing Automation

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Data continues to be the absolute bedrock of good email marketing. The role of the ESP had to change to keep pace with the modern digital world, so we moved to Marketing Automation. The evolution didn’t stop there. It is time for a Customer Data Platform (CDP). 

5 Things you need to know beyond what the ESP’s salespeople tell you

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When you’re looking for a new ESP, you’re going to have to ask some hard questions in order to find the best fit, even if you don’t want to. However, if you don’t do the due diligence now, your reluctance to do so could come back to haunt you when something goes wrong. So dig […]

Do You Really Need to do an RFP?

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I think everyone hates RFPs. As a guy who’s been around this industry for quite a while, I’ve seen, managed, created and responded to more than my fair share. Overall, I tend to have a completely different view of RFPs since I started a technology company in 2015.

Demands on MarTech support are changing radically, can you keep up?

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The role of people in marketing is changing radically and email vendors need to react to the changing needs of companies. Traditional support like account management and ticketing systems are not future-proof. On-demand support and smart consultancy is what people need. Are you keeping pace?