If you love how a business or celebrity handles their digital and email marketing, you may just fall head over heels for the email marketing service they use too. So if you want to know which email marketing software and services they are using, figure it out in no time with this quick how-to guide [...]
The RFP. The Request for Proposal. The standard and most-often used way to begin the process of finding an email service provider, either to replace an existing one or for the first time. It’s the ESP RFP, and it’s a process that’s dreaded by many on both the client side and the ESP side. Yet, [...]
As Marketing technology transforms itself, we see the outlines of how technologies could turn into profits and growth as well as the challenges that are looming in that same space. What will be the most interesting developments for ESP and marketing software for the coming 3 years and what can the marketer expect to see [...]
Email vendors are increasingly offering platforms with more multi-channel functionality to give marketers a more holistic view of their customers to send more relevant messages – not just more email. In the transformation from email only to multi-channel marketing, what should you consider and how can you make the most of the process?
Choosing the right ESP for you and your business can feel like it fits into life’s major stressors: divorce, death, moving… Okay, Okay, that may be a tad bit extreme. However, it can be quite the daunting task and one critical element is often overlooked. Insights needs to be at your fingertips: Fast and available [...]
You know it’s time to switch email service providers – you’ve heard that others offer smarter features, greater benefits, or more attractive packages. But the whole idea is too daunting: you fear the risks and unknown elements, not to mention the time involved. Wouldn’t it be great to have a checklist to smoothly move to [...]
In recent years the amount of “Must have”-marketing software has grown explosively. It seems like every month new tools are developed that you as a marketing manager absolutely need to have. As a result it’s becoming harder and harder to make the right choices. What’s the right marketing software?
It is shocking that 82% of marketers have business needs that are unmet by their marketing agency. A marketer would like an agency to be the partner that helps fulfill marketing goals, understand the business and bring results. Does marketing technology help the agency to drive growth for their customers? This brings the question: What [...]
When selecting an ESP, many brands get excited about the latest features that a vendor has to offer. But brands should not just consider the supplier’s platform. Examining an ESP’s services is really important because having a good service provider can help you achieve your specific strategic goals.
Back in 2012 when Forrester evaluated email marketing solutions the industry was full of integrating email into the omnichannel customer journey and marketing cloud platforms. In the 2014 Forrester Wave Email Marketing Vendors Report, they point out that integrated communications are ever important, new for this year is their conclusion that, and I quote, “email [...]