Posted by Adam Ambrozewicz on February 28th, 2017
When it comes to email marketing every business needs to get the right message to the right person at the right time. But how does that translate into features? It’s nice to have additional tools within your email platform, but there are more important things to take into consideration when selecting your next email marketing company.
But what are the essentials when trying to decide which email platform best suits your business needs and why should extras be treated as complementary?
Posted by Maria Wachal on February 21st, 2017
Finding yourself in a situation that you need to switch to a new ESP is not uncommon for marketers. The way you and your new Email Service Provider approach onboarding will impact your entire sending program. So make sure to plan and execute the migration process right.
Posted by Marco Marini on February 14th, 2017
The best email service provider for your business might not be an ESP. It might that be an agency, consultant or VAR (Value Added Reseller) can serve you better. Such a third party can act as a reseller, so you’re still using email marketing software, but you’re not buying directly from (or dealing directly with) […]
Posted by Jordie van Rijn on January 31st, 2017
The digital marketing industry seems to be in a constant state of flux and that won’t be slowing down anytime soon. With technology, marketing strategies and tactics constantly evolving. To gain insight into the shifts and up-and-coming technologies we asked our panel of email marketing experts and thought leaders to answer this question:
Posted by Kath Pay on January 19th, 2017
This blog offers you many ideas to help you make the wisest technology choices for your company and digital marketing program. I’d like to start with one major consideration: The technology you choose must support, enable and advance your objectives and strategies. Too often, it’s the reverse.
Posted by Adam Ambrozewicz on January 10th, 2017
An email workflow is a defined sequence of steps and tasks that can be used to automate many different business scenarios. It can save significant time by automating manual or complex tasks and help engage customers who might be otherwise sitting idly in your database. In this article, we’ll try and help you select the […]
Posted by Mitch Lapides on January 3rd, 2017
Evaluating a new email service provider (ESP) is tough. No matter how many lists of items you use to evaluate an ESP, no matter how many demos you go through, it’s easy to miss many of the elements that are critical for your specific situation. That’s why trying out an ESP is so important.
Posted by Jordie van Rijn on December 14th, 2016
What will be the most interesting developments and trends? We asked industry experts for their views on the future of Email Marketing & Marketing Automation. As Marketing and technology forward with leaps and bounds, we see the outlines of how technologies could turn into profits and growth as well as the challenges that are looming […]
Posted by Marco Marini on November 30th, 2016
I don’t need to tell you personalization is imperative, nor that personalization no longer means using “dear [first_name]”, right? Today, personalization means right time, right message marketing targeted to a particular consumer. And it’s worth it: personalized emails deliver six times higher transaction rates.
Posted by Sofia Anadiotou on November 23rd, 2016
76% of marketers have business needs that are unmet by their marketing agency. This is a very interesting finding. All marketers would think of an agency as a business partner that understands their business, helps reach marketing goals and bring results. Does marketing technology help the agency to drive growth for their customers? This brings […]