Forrester Wave Email Marketing Vendors 2014 – everything you need to know

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Forrester Research just released an update on its Forrester Wave Email Marketing Vendors report Q3 2014. This report is meant to give an overview of how the email service providers rank in relation to each other. The Wave itself places the email service providers in 4 categories based on their current Offering and Strategy.

Make more out of your email data, look for the right marketing automation tool

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When looking for the best email marketing software for your unique needs, it is essential to create a list of features and functionality that you cannot do without. Most modern marketers need an email tool that lets you dig deep into your data and use it to reach out to customers more effectively. Email marketing [...]

ESP and Agency Hybrid: The best of both worlds or an organizational nightmare?

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Despite software platforms getting easier to use, many companies still rely partly or entirely on third parties for services. We’ve looked at the strengths and weaknesses of ESPs for services and agencies as email marketing services providers. If neither the ESP nor the agency solutions sound appealing there is another option. Go hybrid.

How to Find a Trustworthy Vendor for ESP Customization

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If you’re doing enterprise email marketing or email that is in some other way complex–maybe highly segmented for example–you might find that your ESP can’t quite do everything you need. Your next step then is an ESP customization, but such an endeavor is not for the lighthearted!

5 signs you are getting the Best Email Newsletter Tool

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Finding the best email newsletter tool is vital to gaining the most interest in your business easily. Through email marketing your clientele know what’s on offer, what’s new and most importantly – gets them interested. Without interest there is no sale, so if your tools allow you to nail that in the best way possible, [...]

Email Marketing Agencies: Strengths and Weaknesses

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Email marketing teams are under resourced. The result is that many companies rely partly or entirely on third parties for services. Services an important component of the email marketing vendor selection process. In part one we looked in depth at using an ESP to provide your services work. This time we’ll do the same for [...]

Which ESP can best mobilise your loyalty program? 6 Key features to look for…

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Points, Bucks, Miles, Fuel, Discounts… With the many loyalty currencies out there today, companies need to know how to build a successful loyalty program that not only keeps customers coming back but also showcases their unique value proposition. Highly measurable and relevant, email communication is without a doubt an integral part of that successful program.

Should Relational Database Support Be One of Your Criteria When Choosing an ESP?

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If you’re doing an email service provider comparison, you might have noticed ESPs tend to fall into three categories: those for SMBs, the mid market, and the top-tier (or enterprise level) ESPs. Obviously, a Fortune 500 company doing enterprise email marketing wouldn’t use an ESP that exists to serve the corner espresso stand. Nor should [...]

5 Signs of a Quality Email Newsletter Tool

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Impressions are important. Your business is important. Newsletters are a great way to promote your services. They are often the first concrete contact point between you and a potential customer and could very well be the last one. So what impression is your newsletter giving to your all important client base?

Selecting an email services partner: Why ESPs view services as a necessary evil

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It’s widely recognized that email marketing teams are under resourced. The result is that many companies still rely partly or entirely on third parties for services, despite software platforms getting easier to use. This makes services an important component of the email marketing vendor selection process.