I don’t need to tell you personalization is imperative, nor that personalization no longer means using “dear [first_name]”, right? Today, personalization means right time, right message marketing targeted to a particular consumer. And it’s worth it: personalized emails deliver six times higher transaction rates.
76% of marketers have business needs that are unmet by their marketing agency. This is a very interesting finding. All marketers would think of an agency as a business partner that understands their business, helps reach marketing goals and bring results. Does marketing technology help the agency to drive growth for their customers? This brings […]
Some messages are so important you should be able to prove they were sent. Does this apply to ‘important’ emails sent to your customers? It does for transactional emails. Companies make and archive email copies for legal purposes, and to improve customer experience. But how to do this correctly?
The decision has been made to switch to a new Email Marketing Provider. Maybe you’re still looking for the new ESP or maybe you’ve signed the contract and the migration from old to new is impending—or even starting. I’d highly encourage you to take advantage of the opportunity to clean house before the move!
Cloud-based interest in email infrastructure is trending up. Will on-premise be totally replaced in the future? The statistics are certainly in line with general industry trends, which place public cloud services on a trajectory to grow 17% in 2016. This growth represents a 22% increase in SaaS and a whopping 43% growth in infrastructure as […]
With so many marketing automation providers in the marketplace today, it can be difficult to know where to begin when it comes to selecting an ESP to meet your automation needs. However, this is an important decision that shouldn’t be rushed.
Choosing an email marketing vendor might seem like a daunting task. Products and roadmaps among well-established ESPs might start to look pretty much similar, because vendors like to blur the lines to come out full-featured. In an extreme case, you will find yourself ending up making a choice based predominantly on price. Wrong.
Some businesses prefer to use RFPs (Requests for Proposals) when selecting a new ESP or Marketing Automation vendor, because it standardizes the process of evaluating a supplier. Though it sounds like a great idea, I will tell you why I hate RFPs! And as it turns out, we were just asked once again to do […]
If you’ve been with your Email Service Provider for a while, it’s possible that the relationship has gotten…comfortable. Here are four strategic fire-starters that will bring back that strategic view and result driving spirit.
For some organizations, RFPs are the only reliable way to search for a new email service provider. For others, RFPs can be complicated, costly and of questionable value. Should you use an RFP to find your new vendor? How are you facing the challenge of choosing a new email service provider? Here are the reasons to use […]