When selecting an ESP, many brands get excited about the latest features that a vendor has to offer. But brands should not just consider the supplier’s platform. Examining an ESP’s services is really important because having a good service provider can help you achieve your specific strategic goals.
Back in 2012 when Forrester evaluated email marketing solutions the industry was full of integrating email into the omnichannel customer journey and marketing cloud platforms. In the 2014 Forrester Wave Email Marketing Vendors Report, they point out that integrated communications are ever important, new for this year is their conclusion that, and I quote, “email [...]
How long will it take to implement your new email service provider? There are plenty of variables. Are you starting with an ESP after doing email marketing in-house? Or are you moving from one ESP to another? That will affect the time to implement. The ESP you choose, the staff resources you have available, the [...]
Every two years a new version of the Forrester Wave email marketing vendors is released. In the report, several vendors that provide Enterprise Email marketing Solutions are reviewed and results from a marketer survey and study are published. The newest version was released just recently, a great opportunity to ask the experts in the field [...]
So you’re looking for an ESP and someone tells you about a cool new kid on the block? Or perhaps an old bulletproof mainstay which you’re not yet familiar with? How do you know that ESP is reliable and won’t cost you a arm and a leg? First stop is their website. Just plug their [...]
Online publishers produce a ton of content and their challenge is to get this content in front of readers. Media companies often have limited resources and time is of the essence for these companies. Email automation is a critical component for the media and entertainment industry. What functions do they need to look for in [...]
It might be time for a new email service provider (ESP), either because you’ve outgrown one or you’re tired of one. If so, that means it’s also time for a coming together at your company, to ensure everyone is on the same page before you ever talk to a vendor. I can’t stress enough the [...]
Email Service Providers offer a multitude of features such as reporting tools, testing tools, preview functionalities and more integrations than you could possibly need. As an email marketer, you have to ask yourself: “Are these essential for my business?”
An aligned customer-centric marketing strategy is no longer a luxury, it is a must. Remarkable communication and an aligned customer experience takes effort and asks for the right tools. What should Marketers, CMOs and CTOs demand from a capable marketing software platform?
With the latest release of my B2B Marketing Automation Vendor Selection Tool (VEST), I dived into data in search for additional things to share about it. Comparing results over time offers still deeper insight into how vendors react to marketers’ requirements. Finding clever insights on demand is tough, but luckily rolling around in industry data [...]