Need help with an Email Service Provider Comparison? It appears you are not the only one. Reported by the EEC, comparing Email Service Providers is one of the top 10 challenges that email marketers face today. We found it quite surprising that Email Service Provider comparison is one of the top challenges in email marketing.
So we’ve got the real-time email marketing database in place, but don’t be fooled to think that’s the whole answer; it’s what you do with the data that sets your marketing automation efforts apart from what others will be doing. Once you know what level of marketing automation you want, it is much easier to [...]
One of the key factors ISPs use to determine your email reputation, is the number of spam complaints your emails receive. Receiving a few complaints is no big deal, but if recipients keep marking your emailings as spam, this is disastrous for your email deliverability. That’s why, when selecting an email service provider, you always [...]
As your business grows and changes, your email marketing needs change too, and your ESP needs to keep pace…or get replaced. Businesses tend to switch ESPs every 18 to 24 months, for the very reasons we’ll outline in this article. What are the 6 Signs it is time for a new Email Service Provider?
You could say the battle is not won on the battlefield. In selecting the right email marketing automation software or ESP that certainly is the case. An important part of the work is in the preparation. So how do you properly prepare for an ESP reference call? In choosing the right email marketing automation software [...]
Yes, data analysis and software skills are now pillars of a marketer’s knowledge base. Beth Comstock, CMO and SVP of GE, recently went as far to say, “If you came into marketing because you didn’t like numbers, then you don’t have much of a future.” This new reality makes success contingent on Marketing and IT collaborating to find common ties. Might the marketing technologist role be reason for both marketers and ESPs to be optimistic?
Many email marketers have been looking to make their email marketing programs more effective, easier and more time efficient. Marketing automation seems to fulfill the promise of saving time and adding impact to your email program. So what are the key elements of marketing automation? And what should you look for?
What all Email Service Providers (ESPs) have in common is that they deliver email. Wonderful, I can choose any ESP and get the same result. Wrong! Email marketing has been the online marketing workhorse for a while, but with the ever expanding digital channels you need to make sure your ESP is staying ahead of [...]
When joining a new ESP, building a relationship and understanding with your email vendor is one of the most important steps. You can quickly move forward in implementation of the email marketing software and towards email marketing success. Make sure you inform your ESP and tick all the boxes with our list of 10 things [...]
Whether you are just branching out into email marketing, or you are considering changing your email service provider, there’s always a number of factors to take into consideration. One of the pitfalls in selection is falling into the “cheap trap”. Choosing the cheapest ESP vendor, one that looks cheap, but turns out to be quite [...]