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You’ve Selected an Email Service Provider—Now What?

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There’s no question that selecting the right email service provider (ESP) for your company is a major decision. But finding the Email service provider is only the first step in launching successful email marketing campaigns. In fact, the questions you ask—or don’t ask—your vendor after signing on the dotted line can determine how successful your […]

When Should You Outsource Your Email Marketing?

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Most marketers see the value in email marketing, but if you’ve never done it before, you may have some trouble figuring out how to get started, or who should do the work.

Some businesses invest in a specialized email software provider to help execute digital marketing campaigns. Every business has different needs, though, begging the question ‘should you outsource or do your own email marketing?’