Author Archive

Selecting an email services partner: Why ESPs view services as a necessary evil

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It’s widely recognized that email marketing teams are under resourced. The result is that many companies still rely partly or entirely on third parties for services, despite software platforms getting easier to use. This makes services an important component of the email marketing vendor selection process.

ESP and Agency Hybrid: The best of both worlds or an organizational nightmare?

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Despite software platforms getting easier to use, many companies still rely partly or entirely on third parties for services. We’ve looked at the strengths and weaknesses of ESPs for services and agencies as email marketing services providers. If neither the ESP nor the agency solutions sound appealing there is another option. Go hybrid.

Email Marketing Agencies: Strengths and Weaknesses

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Email marketing teams are under resourced. The result is that many companies rely partly or entirely on third parties for services. Services an important component of the email marketing vendor selection process. In part one we looked in depth at using an ESP to provide your services work. This time we’ll do the same for […]

4 myths, misconceptions and untruths about email deliverability

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Many organizations use deliverability as a data point when selecting an email service provider. Unfortunately there are a number of myths about deliverability and especially about the role of deliverability staff at ESPs. Some are out of date, some are misconceptions and some are untruths spread by competitive ESPs. But all of them really deserve […]