Salesforce, the cloud marketing platform, has anounced its largest acquisition to date. As one of the biggest players in the CRM market today, it will buy all the outstanding shares in ExactTarget. Their acquisition strategy is focussed on the cloud marketing space, in which this buyout seems to fit perfectly. The deal has an estimated [...]
E-ngine is your partner in e-mailmarketing. Our strength lies within push marketing, establishing large online databases and ROI optimizing.
Need help with an Email Service Provider Comparison? It appears you are not the only one. Reported by the EEC, comparing Email Service Providers is one of the top 10 challenges that email marketers face today. We found it quite surprising that Email Service Provider comparison is one of the top challenges in email marketing.
You could say the battle is not won on the battlefield. In selecting the right email marketing automation software or ESP that certainly is the case. An important part of the work is in the preparation. So how do you properly prepare for an ESP reference call? In choosing the right email marketing automation software [...]
You will soon be able to have another common share of Marketing Automation to add to your collection. Marketo has announced their plans to take the plunge and file for a $75 million IPO. Just a few weeks ago, Marketo rolled out a new application that emphasized its social media integration. They will be trading [...]
MailerQ is an MTA designed for delivering large volume email messages at high speeds.
This week a new MTA platform called MailerQ was launched. MailerQ is available to download and send up to 10,000 emails per minute for free. This free or freemium model, to my knowledge, hasn’t been seen before and is almost sure to introduce a new dynamic into the world of delivery and MTA software.
Over the last years the Email Vendor Features & Functions Guide has been the weapon of choice when shopping for a new vendor or considering a switch. The guide offers an overview of email tool features and functions. Currently the 2013 version is in development and will be available in the coming weeks.
The typical marketing team is super busy. So an Email Service Provider that can save time, is welcomed with open arms. How can Email Marketing Automation help to releave the time-pressed email marketer? In this series of posts we will answer exactly what features to look for in a real timesaving ESP. Starting off with [...]