Choosing the right ESP for you and your business can feel like it fits into life’s major stressors: divorce, death, moving… Okay, Okay, that may be a tad bit extreme. However, it can be quite the daunting task and one critical element is often overlooked. Insights needs to be at your fingertips: Fast and available statistics and reports. So which email marketing analystics should we be looking at?
You know it’s time to switch email service providers – you’ve heard that others offer smarter features, greater benefits, or more attractive packages.
But the whole idea is too daunting: you fear the risks and unknown elements, not to mention the time involved.
Wouldn’t it be great to have a checklist to smoothly move to your new ESP?
In recent years the amount of “Must have”-marketing software has grown explosively. It seems like every month new tools are developed that you as a marketing manager absolutely need to have.
As a result it’s becoming harder and harder to make the right choices. What’s the right marketing software?
It is shocking that 82% of marketers have business needs that are unmet by their marketing agency. A marketer would like an agency to be the partner that helps fulfill marketing goals, understand the business and bring results.
Does marketing technology help the agency to drive growth for their customers? This brings the question: What about the agency’s needs in terms of technology?
When selecting an ESP, many brands get excited about the latest features that a vendor has to offer. But brands should not just consider the supplier’s platform.
Examining an ESP’s services is really important because having a good service provider can help you achieve your specific strategic goals.
Back in 2012 when Forrester evaluated email marketing solutions the industry was full of integrating email into the omnichannel customer journey and marketing cloud platforms. In the 2014 Forrester Wave Email Marketing Vendors Report, they point out that integrated communications are ever important, new for this year is their conclusion that, and I quote, “email marketers can capture de novo opportunity if they innovate around email itself’
How long will it take to implement your new email service provider? There are plenty of variables. Are you starting with an ESP after doing email marketing in-house? Or are you moving from one ESP to another? That will affect the time to implement.
The ESP you choose, the staff resources you have available, the amount of data you’re moving, your team’s ability to master a new platform… all of these factors will come into play as well. Perhaps the biggest determinant, however, is how prepared you are for the move.
Every two years a new version of the Forrester Wave email marketing vendors is released. In the report, several vendors that provide Enterprise Email marketing Solutions are reviewed and results from a marketer survey and study are published.
The newest version was released just recently, a great opportunity to ask the experts in the field of Email Marketing, Marketing Automation and Marketing Software to review it and comment on the research and the covered topics.
So you’re looking for an ESP and someone tells you about a cool new kid on the block? Or perhaps an old bulletproof mainstay which you’re not yet familiar with? How do you know that ESP is reliable and won’t cost you a arm and a leg?
First stop is their website. Just plug their URL into your browser and off you go straight to a home page with…
Online publishers produce a ton of content and their challenge is to get this content in front of readers. Media companies often have limited resources and time is of the essence for these companies.
Email automation is a critical component for the media and entertainment industry. What functions do they need to look for in their (future) tools?