Need help with an Email Service Provider Comparison? It appears you are not the only one. Reported by the EEC, comparing Email Service Providers is one of the top 10 challenges that email marketers face today.
We found it quite surprising that Email Service Provider comparison is one of the top challenges in email marketing.
So we’ve got the real-time email marketing database in place, but don’t be fooled to think that’s the whole answer; it’s what you do with the data that sets your marketing automation efforts apart from what others will be doing.
Once you know what level of marketing automation you want, it is much easier to choose the right ESP.
One of the key factors ISPs use to determine your email reputation, is the number of spam complaints your emails receive.
Receiving a few complaints is no big deal, but if recipients keep marking your emailings as spam, this is disastrous for your email deliverability. That’s why, when selecting an email service provider, you always have to make sure that it supports feedback loops.
As your business grows and changes, your email marketing needs change too, and your ESP needs to keep pace…or get replaced.
Businesses tend to switch ESPs every 18 to 24 months, for the very reasons we’ll outline in this article. What are the 6 Signs it is time for a new Email Service Provider?
You could say the battle is not won on the battlefield. In selecting the right email marketing automation software or ESP that certainly is the case. An important part of the work is in the preparation. So how do you properly prepare for an ESP reference call?
In choosing the right email marketing automation software or ESP it is smart to first talk to others that have experience in working with your intended supplier.
You will soon be able to have another common share of Marketing Automation to add to your collection. Marketo has announced their plans to take the plunge and file for a $75 million IPO.
Just a few weeks ago, Marketo rolled out a new application that emphasized its social media integration. They will be trading under “MKTO” on the Nasdaq Global Select Market exchange.
If David Byrne of the Talking Heads were to write his hit “Once in a lifetime” for marketers, it might start out like this –
You may find yourself living inside Google analytics
You may find yourself in another part of the world
You may find yourself behind the wheel of a large warehouse of data
You may find yourself in an cubical with a beautiful CRM system
You may ask yourself, well, how did I get here?
Many email marketers have been looking to make their email marketing programs more effective, easier and more time efficient. Marketing automation seems to fulfill the promise of saving time and adding impact to your email program.
So what are the key elements of marketing automation?
And what should you look for?
The price component of the decision is going away as a real differentiator. And while that may be bad news to some, the death of email CPM will ultimately be good news to your email marketing program, because ESPs will need to find more meaningful ways to stand out from the pack when they are pitching your business. So let me get into what’s important and what’s not so important in regards to how ESPs try to differentiate themselves.
What all Email Service Providers (ESPs) have in common is that they deliver email. Wonderful, I can choose any ESP and get the same result. Wrong!
Email marketing has been the online marketing workhorse for a while, but with the ever expanding digital channels you need to make sure your ESP is staying ahead of the technology and services curve.
