Email Vendor Selection very kindly asked me to write a few words on Email Service Providers. And as last year I went through the process of selecting a new Email Service Provider, for the digital agency where I was Head of eCRM, I felt up to the challenge.
Well there are many sources that helped me in the selection process by providing key areas to look at and points to consider, including of course this website.
This Wednesday the European email service provider eCircle was acquired by Teradata.
E-circle, which was founded in 1999, is a privately held company with about and 400 employees and 1,000 customers. eCircle is set to merge with Teradata’s Aprimo unit.
Last time guest writer Daniel Flamberg took a critical look at how a lot of RFP’s are actually run. Showing us how agencies and ESPs might operate during a pitch. This time we look how it all goes wrong.
Let’s take a look. There are very few brand new clients. Everyone has a history in business and with agencies. Some are notorious in the way they deal with agencies. If you encounter these guys, run the other way immediately.
Developers who are creating a (mobile) application will face an important decision: Do you build your own email delivery solution or do you use an email service provider?
Setting up and deploying an email delivery system for their applications is something Most developers are not experienced at.
What is the nature of RFPs and how to do them best? My friend Mike Rohde had the pleasure to attend the SXSW conference this year and created some brilliant sketchnotes on the topic of how to deal with Requests for proposals.
For Joe Public, trying to determine the best service to successfully promote his small business can be difficult.
It takes a highly detailed look at the different capabilities of specialized marketing software applications and choosing between them. So what to do?
Email marketing is at the core of many transactional businesses and drives substantial amounts of revenue. The email marketing solution is quite simply a mission critical system and a break in operation can’t be afforded.
Yet it’s fairly common to move between Email service providers (ESPs) to gain a better deal, features or service. There are a lot of potential issues to consider, and they might become headaches, particularly if they aren’t considered.
In Q1 2012, Forrester Research released an update on her Forrester Wave email marketing vendors report. This report is meant to give an overview of how the vendors stand in relation to each other and how they measure up.
At this moment statistics show that Mobile Email is booming. Users are opening commercial emails on their iphone, blackberry, android, etc. Now is the time to step in and make sure you aren’t leaving conversions on the table.
Plan a call with your (future) ESP and ask them the following questions about their mobile email features.
Guest writer Daniel Flamberg takes a critical look at how a lot of RFP’s are actually run. Showing us how Digital and Email agencies might operate during a pitch.
And especially on how Email agencies often miss the mark on an RFP and blow it.
