Make more out of your email data, look for the right marketing automation tool

automation_data

When looking for the best email marketing software for your unique needs, it is essential to create a list of features and functionality that you cannot do without.

Most modern marketers need an email tool that lets you dig deep into your data and use it to reach out to customers more effectively. Email marketing automation and autoresponder features can help you use data to build stronger connections with your customers.

ESP and Agency Hybrid: The best of both worlds or an organizational nightmare?

hybrid_esp_agency_email_marketing

Despite software platforms getting easier to use, many companies still rely partly or entirely on third parties for services. We’ve looked at the strengths and weaknesses of ESPs for services and agencies as email marketing services providers. If neither the ESP nor the agency solutions sound appealing there is another option. Go hybrid.

How businesses choose Marketing Automation Platforms [research]

state_of_marketing_automation

Marketing Automation software previously might have been synonymous with email automation, but they are steadily becoming both more sophisticated platforms also offering wider functionality.

Which of these Marketing Automation functions are valued as most important criteria in selection of the Marketing Automation software?

How to Find a Trustworthy Vendor for ESP Customization

ESP_customization_email_marketing_software

If you’re doing enterprise email marketing or email that is in some other way complex–maybe highly segmented for example–you might find that your ESP can’t quite do everything you need.

Your next step then is an ESP customization, but such an endeavor is not for the lighthearted!

5 signs you are getting the Best Email Newsletter Tool

best_email_tool

Finding the best email newsletter tool is vital to gaining the most interest in your business easily. Through email marketing your clientele know what’s on offer, what’s new and most importantly – gets them interested.

Without interest there is no sale, so if your tools allow you to nail that in the best way possible, you are with the right partner.

Of course your ultimate tool also depends on your own email marketing requirements. But where do you start and what do you look for in the best email newsletter tools?

Email Marketing Agencies: Strengths and Weaknesses

agency_email_marketing_ESP_services

Email marketing teams are under resourced. The result is that many companies rely partly or entirely on third parties for services. Services an important component of the email marketing vendor selection process.

In part one we looked in depth at using an ESP to provide your services work. This time we’ll do the same for (or perhaps I should say to) agencies.

Which ESP can best mobilise your loyalty program? 6 Key features to look for…

loyalty_and_email_program

Points, Bucks, Miles, Fuel, Discounts… With the many loyalty currencies out there today, companies need to know how to build a successful loyalty program that not only keeps customers coming back but also showcases their unique value proposition. Highly measurable and relevant, email communication is without a doubt an integral part of that successful program.

Should Relational Database Support Be One of Your Criteria When Choosing an ESP?

relational_database

If you’re doing an email service provider comparison, you might have noticed ESPs tend to fall into three categories: those for SMBs, the mid market, and the top-tier (or enterprise level) ESPs. Obviously, a Fortune 500 company doing enterprise email marketing wouldn’t use an ESP that exists to serve the corner espresso stand. Nor should that coffee place be investing top dollar in the powerful platform of a top-tier ESP.

5 Signs of a Quality Email Newsletter Tool

quality_newsletter_software

Impressions are important. Your business is important. Newsletters are a great way to promote your services.

They are often the first concrete contact point between you and a potential customer and could very well be the last one. So what impression is your newsletter giving to your all important client base?

Selecting an email services partner: Why ESPs view services as a necessary evil

ESP_for_services

It’s widely recognized that email marketing teams are under resourced. The result is that many companies still rely partly or entirely on third parties for services, despite software platforms getting easier to use.

This makes services an important component of the email marketing vendor selection process.