While marketers are great at collecting massive amounts of data, it is hard to turn this information into effective campaigns. Email marketers are not data analysts, but go tell that to the CMO. They need to crunch numbers in real time to stay competitive. When selecting an ESP, marketers should look for a provider that has accessible data. But what does that mean?
When going for a new email service provider, the time to ask questions about migration and implementation is well before you sign any contracts. Do you really want to commit to an ESP only to find out the migration and implementation are going to take three times longer than you anticipated (or budgeted for)? Or that you’ll be tasked with more responsibilities than you have staff to handle?
There’s no doubt that marketing tech can significantly increase revenue and engagement.
Before you invest, it’s a good idea to check your shortlisted technologies to make sure they have everything you’ll need to boost your bottom line.
Choosing to have a dedicated IP address is often preferred by businesses who want full control of their brand send reputation. By choosing a dedicated IP with your (new) Email Service provider, you can ensure the reputation and delivery of your emails are not impacted by the actions of other marketers, which could happen if you share ESPs mailing IPs.
The market offers plenty of advanced functionality that you should be considering — as long as it’s something you’ll use. Here’s a short list of our favorites to consider, because they are the advanced features that are most likely to give you prompt payback on your investment of money and time.
The email marketing world is full of open-ended questions. How should I phrase a subject line? What’s the best time of day to send out an email? What kind of deals are best-received?
Serious emailers ask themselves these questions and test to find the answers. But there is another type of question, one that can’t easily be answered by testing.
The playing field for marketing software has become very confusing over the years. Anyone who has seen infographics of Chiefmartec of the marketing software landscape, will confirm that there is too much choice and it is very hard to assess what types of software best fit the business needs of an organization.
Marketing automation is all the rage these days. But how straightforward and foolproof is it really? Can you just plug it in your online store, sit back and watch the sales roll in, as the blurb says?
I bit the bullet to bring you the nitty-gritty.
We are in the midst of such sweeping change right now in the world of digital marketing that it can sometimes be hard to keep up.
We work closely with many email service providers and related vendors, so we see the changes firsthand. And a lot of changes are taking place…
If you’re reading this article, you’re either intrigued or already seriously looking to find the best Recommendation Engine for your email marketing program.
To properly evaluate recommendation technology for your business, below you’ll find a list of the criteria you should keep in mind.