9 Steps to Making a Bullet-Proof Business Case for Marketing Automation

marketing-automation-business-case

Marketing automation is a proven method for managing and optimizing the entire customer experience. This software can help you measure the metrics that matter most to your business, and demonstrate the effectiveness of your marketing team. But how to make the perfect business case for marketing automation?

Ever heard of a Vendor Dashboard? The key to improve vendor performance

vendor-dashboard

Nearly fifteen years ago, I took over a direct marketing team at the online division at Nordstrom. This was not a high performing team, by any definition.
Employees did not like each other, employees did not work hard, and quality of work was very poor.

Interestingly, I inherited a dozen or so vendors. I had worked with many of the vendors previously.

Will Your Marketing Technology Pass the “Shiny Things” Test?

shiney-things-syndrome

Recently, I wrote about avoiding the distractions of “shiny things” when choosing a new email service provider. After posting the article some people contacted me and asked: “Well, what are the shiny things, Marco?” Good question!
I polled some of our staff for a list of those extra features that organizations often think they have to have then end up not using.

Why You Should Never Use WordPress for Your Email Marketing

wordpress-email-marketing

Please don’t burn me at the stake for what I’m just about to say, but I really need to be honest with you.

I love the idea of open source and free software just as much as the next guy. And I particularly love WordPress. It’s a truly genius platform that allows anybody to build a quality site that’s accessible on all devices and optimized for the modern web in general. That being said, WordPress is not the perfect solution for all things.

From Pilot to Email Marketing Automation Maturity

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Email marketing automation can help you in achieving higher conversion rates. This does not mean that it’s only suitable for sales. What can marketing automation be used for?

And just as important how do you implement Email marketing Automation correctly? We round up primary key points for successful application.

Marketing Versus IT: Why Marketing Software Should Declare Independence!

marketing independance data

During marketing software purchase IT often has a large casting vote, going for structure and control.
But in the ideal world the marketing department should have control over his own software and data to make optimal use of them.

Here is why in marketing software selections, independence should be a priority!

Email marketing support – what should you expect from a good ESP?

email customer service

One of the most important parts of a cloud email marketing solution is the customer support pinned to the tool you are paying for. Let’s be honest, the more dedicated and sophisticated service you are buying, the more questions you will have and need to be answered.

So what does great email marketing support look like?

Tips to Avoid “Shiny New Things Syndrome” When Choosing a New ESP

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As email service providers (ESPs) continue to evolve, new, advanced ESP features are continuously being released. However it isn’t funny if these get in the way of making a sound ESP choice because folks get distracted by the shiny things, losing focus on the things that matter.

The SMB Marketing Automation Checklist for Software Selection

smb marketing automation checklist

Despite this growth and popularity of Marketing automation, many businesses are still unable to fully implement it.

We’ve distilled the key ingredients for Small to Medium Businesses into a simple SMB Marketing Automation Checklist. You can use it to design your own RFP and save yourself the time, expense and frustration from selecting the wrong platform.

8 Best Practices for Purchasing Marketing Automation Technology

purchasing marketing automation technology

When shopping for marketing automation technology, many marketing teams dive into the vendor selection process because they’re trying to fix a big problem in their current process or to set the stage for rapid expansion.

But before choosing a marketing solution, it’s important to do more than define the problem or outline the overarching goal.