Looking at the EMAIL MARKETINGscape

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We recently published the first ever EMAIL MARKETINGscape. One of the key objectives behind publishing the scape is to demonstrate just how vast and interesting the email marketing landscape has become.

It attempts to make sense of the landscape with the goal of helping the industry and its stakeholders – both internal and external.

How to maximise results from your new email marketing agency

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Hiring an email marketing agency might seem pretty straight forward, but you don’t want to end up with an email marketing agency that is “not getting it” when they make suggestions, or barely making them at all.

That can be the result of hiring the wrong email marketing agency, but other times it just takes a different approach. Here’s our top advice to maximise results from your new email marketing agency

Marketing Automation vs. Email Marketing Software: Which Is Right for Your Business?

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Although marketing automation solutions are more commonplace today, many marketers are still unsure how they differ from email service providers—and which will serve them better.

I can understand why people are confused.

Why all ESPs look identical (but are they really?)

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Just like identical twins, at first sight ESPs look similar. They all offer data management, reporting, content setup and editing, segmentation, triggers, split testing, auto-responders or automation features.

So brands tell ESPs “aren’t you are all the same?”, the words that ESPs don’t like to hear. But is it true? Here’s some advice for brands to answer this.

6 Times You Need to Add 3rd Party Analytics to Your ESP

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Basic and advanced tracking for emails is crucial for any successful email strategy. Unfortunately, all too often the repertoire of tools an ESP is missing is advanced analytics functions.

That is why it is critical to uncover the scenarios when you need to leverage 3rd party analytics to aid the effectiveness of your campaigns.

Which email software do they use? Sniff out any ESP

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If you love how a business or celebrity handles their digital and email marketing, you may just fall head over heels for the email marketing service they use too.

So if you want to know which email marketing software and services they are using, figure it out in no time with this quick how-to guide which shows exactly what to look for.

The Benefits and Challenges of Running an Email Marketing RFP

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The RFP. The Request for Proposal. The standard and most-often used way to begin the process of finding an email service provider, either to replace an existing one or for the first time. It’s the ESP RFP, and it’s a process that’s dreaded by many on both the client side and the ESP side. Yet, despite the dread, the RFP process continues to be the norm.

And the RFP process does have its place. Although it can be time-consuming, costly and sometimes ineffective, the RFP can do some good. It can also do some bad. And it can even be ugly.

The future of email marketing & technology through different lenses

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As Marketing technology transforms itself, we see the outlines of how technologies could turn into profits and growth as well as the challenges that are looming in that same space.

What will be the most interesting developments for ESP and marketing software for the coming 3 years and what can the marketer expect to see in the coming year? We interviewed industry experts who allowed us to look through their lens into Future of Email Marketing & Marketing Automation.

Making the transition from email only to multi-channel marketing

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Email vendors are increasingly offering platforms with more multi-channel functionality to give marketers a more holistic view of their customers to send more relevant messages – not just more email.

In the transformation from email only to multi-channel marketing, what should you consider and how can you make the most of the process?

Speed Up With These Advanced Analytics For Your ESP

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Choosing the right ESP for you and your business can feel like it fits into life’s major stressors: divorce, death, moving… Okay, Okay, that may be a tad bit extreme. However, it can be quite the daunting task and one critical element is often overlooked. Insights needs to be at your fingertips: Fast and available statistics and reports. So which email marketing analystics should we be looking at?