How many Email Software Companies (ESPs) should be on your short list?

how many esps to invite

“How many Email Service Providers (ESPs) should we put on our short list?”. Every time a marketer is selecting a new email marketing company this question pops up.

No matter if you are looking for an Email service provider or the best Marketing Automation software you don’t want to take too long selecting it.

Choosing Features Over Support? Good Bye, ROI!

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You know customer support is important when choosing an Email Service Provider (ESP), to ensure you get the service you expect (and you’re paying for).

But do you realize just how important customer support is to your bottom line? More than you’d think, let’s see how that works.

GDPR: A new EU-wide data protection framework

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2018, Year Zero for GDPR

In 2018, important changes will be made to the regulatory landscape for the protection of personal data in Europe. The General Data Protection Regulation (GDPR), which substantially alters the applicable rules, will take effect on 25 May 2018.

What type of email editor is good for you and why

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In choosing the right email platform, it is worth to focus on the types of email template editor potential platform offers. Find out how much control you have over the end message and if you’ll be able to effectively use your team’s skills to conduct email strategy you set for yourself.

How to select a high volume Mail Transfer Agent (MTA)

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What is the best solution when choosing a high volume MTA? When selecting a Mail Transfer Agent (MTA), it is not just a technical question, it is important to see the differences and features to look for.

So, how does a sender select a high volume MTA for their emails? This important question I’ll answer in this article.

You’ve Selected an Email Service Provider—Now What?

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There’s no question that selecting the right email service provider (ESP) for your company is a major decision. But finding the Email service provider is only the first step in launching successful email marketing campaigns. In fact, the questions you ask—or don’t ask—your vendor after signing on the dotted line can determine how successful your email efforts will be.

All ESPs look the same. This is how they’re different.

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Just like identical twins, ESPs look very much the same at first sight. They all have similar features. And say they can do data management, reporting, content editing, segmentation, triggers, split testing, auto-responders and marketing automation.

In discussions, you hear: “All ESPs do basically same thing.” But is it true? Are they identical twins? Perhaps you’ve created a feature tick list and found all vendors tick all the boxes. How can you decide now? Here’s some advice for brands to consider.

Canned Demos Don’t Work, Do This instead

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As you work your way through the buying process when choosing a new email vendor or ESP, you will get to the point where you want to see the platform live: the demo.

The demo stage is when the ESP’s sales team has to start walking their talk, switching from words to action, from “tell me” to “show me.”

What makes a good, better, best Customer Data Platform (CDP)?

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In a recent post, I talked about the Customer Data Platform (CDP) as the natural evolution from Marketing Automation.

Several people asked what a good CDP looks like, hence the title of this post. To best answer the question, we must first understand what a CDP needs to do.

7 Reasons To Outsource Your Email Marketing

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Email marketers want to maximize the value of their email campaigns, but many marketers lack the budget, resources or expertise to create campaigns that achieve the results they desire. But instead of turning to those with more experience, they grind away at it in-house or hire inexperienced developers to try and make improvements.