Think Strategy, Not Tactics, When Choosing Email Marketing Technology

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This blog offers you many ideas to help you make the wisest technology choices for your company and digital marketing program.

I’d like to start with one major consideration: The technology you choose must support, enable and advance your objectives and strategies. Too often, it’s the reverse.

How to select the best Email Workflow Automation tool for your business

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An email workflow is a defined sequence of steps and tasks that can be used to automate many different business scenarios. It can save significant time by automating manual or complex tasks and help engage customers who might be otherwise sitting idly in your database.

In this article, we’ll try and help you select the best Email Workflow Automation tool for your business.

Try out that ESP—You just might like it (or not)

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Evaluating a new email service provider (ESP) is tough. No matter how many lists of items you use to evaluate an ESP, no matter how many demos you go through, it’s easy to miss many of the elements that are critical for your specific situation.

That’s why trying out an ESP is so important.

10 MarTech Experts Decipher the Future of Email and Marketing Automation

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What will be the most interesting developments and trends? We asked industry experts for their views on the future of Email Marketing & Marketing Automation.

As Marketing and technology forward with leaps and bounds, we see the outlines of how technologies could turn into profits and growth as well as the challenges that are looming in that same space.

Crawl, Walk, Run and Start Sending Hyper Personalized Email

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I don’t need to tell you personalization is imperative, nor that personalization no longer means using “dear [first_name]”, right?

Today, personalization means right time, right message marketing targeted to a particular consumer. And it’s worth it: personalized emails deliver six times higher transaction rates.

This is what email marketing software for agencies needs to do

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76% of marketers have business needs that are unmet by their marketing agency. This is a very interesting finding. All marketers would think of an agency as a business partner that understands their business, helps reach marketing goals and bring results.

Does marketing technology help the agency to drive growth for their customers? This brings the question: What does email marketing software for agencies need to do?

5 Steps to Start Fresh With a New Email Marketing Provider

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The decision has been made to switch to a new Email Marketing Provider. Maybe you’re still looking for the new ESP or maybe you’ve signed the contract and the migration from old to new is impending—or even starting. I’d highly encourage you to take advantage of the opportunity to clean house before the move!

Will cloud based email Infrastructure replace on-premise MTAs?

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Cloud-based interest in email infrastructure is trending up. Will on-premise be totally replaced in the future? The statistics are certainly in line with general industry trends, which place public cloud services on a trajectory to grow 17% in 2016. This growth represents a 22% increase in SaaS and a whopping 43% growth in infrastructure as a service (IaaS).

Research: What marketers really want from marketing automation

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With so many marketing automation providers in the marketplace today, it can be difficult to know where to begin when it comes to selecting an ESP to meet your automation needs.

However, this is an important decision that shouldn’t be rushed.