There is always movement on the email marketing software market. Marketers look for vendors with the best mix of policy, price, features and performance. At the same time, Email Service Providers are keen to take on customers that fit their current portfolio.
Today the first edition of the Email Marketing Software Buyer’s Guide is officially released. The report, written by an all-star team of 4 International marketing technology experts, is the most comprehensive report on email and marketing automation software to date.
The guide has an analysis of capabilities (services / product features) and vendor profiles;
There are those ESPs that always seem to be in the limelight…you know, those bigger-than-life companies with marketing budgets that can fund user conferences resembling rock concerts and technology stacks beyond compare.
But does that mean biggest is best? Not at all. In fact, a mid-market ESP can be the right-sized ESP for many organizations.
Points, Bucks, Miles, Fuel, Discounts… With the many loyalty currencies out there today, companies need to know how to build a successful loyalty program that not only keeps customers coming back but also showcases their unique value proposition. Highly measurable and relevant, email communication is without a doubt an integral part of that successful program.
While marketers are great at collecting massive amounts of data, it is hard to turn this information into effective campaigns. Email marketers are not data analysts, but go tell that to the CMO. They need to crunch numbers in real time to stay competitive. When selecting an ESP, marketers should look for a provider that has accessible data. But what does that mean?
When going for a new email service provider, the time to ask questions about migration and implementation is well before you sign any contracts. Do you really want to commit to an ESP only to find out the migration and implementation are going to take three times longer than you anticipated (or budgeted for)? Or that you’ll be tasked with more responsibilities than you have staff to handle?
There’s no doubt that marketing tech can significantly increase revenue and engagement.
Before you invest, it’s a good idea to check your shortlisted technologies to make sure they have everything you’ll need to boost your bottom line.
Choosing to have a dedicated IP address is often preferred by businesses who want full control of their brand send reputation. By choosing a dedicated IP with your (new) Email Service provider, you can ensure the reputation and delivery of your emails are not impacted by the actions of other marketers, which could happen if you share ESPs mailing IPs.
The market offers plenty of advanced functionality that you should be considering — as long as it’s something you’ll use. Here’s a short list of our favorites to consider, because they are the advanced features that are most likely to give you prompt payback on your investment of money and time.
The email marketing world is full of open-ended questions. How should I phrase a subject line? What’s the best time of day to send out an email? What kind of deals are best-received?
Serious emailers ask themselves these questions and test to find the answers. But there is another type of question, one that can’t easily be answered by testing.