By Marco Marini
If you’re close to finding a new email service provider (ESP), signing the contract and starting to think migration, here’s my advice for you: Go slow. Moving from one ESP to another can be an arduous task.
Take the time to do it right so you don’t have any costly surprises when you launch with your new ESP.
By Noam Rotem
Running a successful email marketing agency is not just about running great campaigns. It is also about operational and cost efficiencies.
So how do you work efficiently as an email marketing agency with multiple clients across multiple marketing and data systems? Here are 5 tips that can help you.
By David Raab
When you hear about marketing automation and its discontents, the question pops up whether the level of dissatisfaction is any higher with marketing automation than other systems.
To some extent, this is asking whether the glass is half empty or half full; and, as the illustration suggests, the answer matters less than the fact that there’s room for improvement. Let’s look at some data on the question of relative dissatisfaction with marketing automation.
By Jordie van Rijn
Marketing automation software vendor Salesfusion just acquired LoopFuse, a marketing automation vendor founded in 2007.
The fuse has the stated goal of expanding both through acquisition and organically. Or as Christian Nahas, CEO of Salesfusion said “to further extend our position as the top marketing automation vendor in the midmarket.
By Jordie van Rijn
These days marketing systems are beginning to catch up to the hype. The level of integration we have always aspired is coming close. It is interesting to see how brands are able to execute campaigns as they work with different vendors across marketing platforms. How are brands making their technologies talk to each other in real-life?
By Marco Marini
The world of apps (short for application, meaning software) is continuing to both grow and change, becoming a bigger part of the B2B world.
Email service providers should take note. These marketing apps are going to become a competitive advantage for the ESPs…if corralled into a marketplace.
By Lydia Vogtner
In marketing (whether B2B or B2C), there is often reliance on third-party resources to help come up with ideas and/or to deliver a solution or result.
Therefore collaboration can be critical for effectiveness in most functions and especially in marketing, regardless of a company’s size. But how do we successfully outsource and collaborate with Marketing Agencies, Consultants and Vendors?
By Christian Gomez
As the saying goes, “follow the money” and no one can deny the trend of marketing technology investments in both the public and private markets.
Investors made huge bets in social media like Facebook and Twitter, marketing automation plays such as Pardot’s acquisition by Exact Target and Exact Target’s follow-on acquisition by Salesforce.com, the Eloqua and Responsys acquisition by Oracle, and Marketo’s IPO.
By Chris Hexton
There has been a massive ressurgence in behavioral email as email marketers realize customers are increasingly savvy and no longer happy with the 'same old' style of daily, weekly or monthly newsletters.
What does this mean for you? And what does your email marketing software need to be able to send these event driven emails?
By Sandra Patton
Are you looking to Asia for expansion? Cloud and Saas based technology makes it easy to make the first steps, as far as deployment is concerned. Sandra Patton will shed some light into the path to Asia with your digital media offerings.
What makes or breaks your success in Asia? Especially interesting for companies that do omni-channel communication looking outside their home territory.