4 ghastly secrets no ESP ever wants you to know


Virtually all ESPs look like cool shiny new things when you first meet them. Until you peer behind the curtain to stare in the face of unthinkable, bloodcurdling horror!

Join me in finding some of the skeletons in the cupboard of your favourite email vendor. Here are 4 ghastly secrets no ESP ever wants you to know.

The Data Dance: Put all That Data to Work for Smarter Marketing


Data. You know you need it — a lot of it. But once you’ve got it, then what? What are you supposed to do with it, and how? And what role does your email vendor play in making all of this happen?

If you are taking the first steps or ready to go beyond with use of your data, this is of influence to your complete email marketing or automation program. Here’s how to get started.

How to justify the investment in new email technology [video]


Marketers these days must be able to show returns and justify the investment in new email technology. At the MarketingSherpa summit Diana Primeau, Director of Member Services, CNET, gave a presentation during the Email Summit 2015 technology panel.

During her presentation, she spoke about how, in order to justify your investment in new technology, a Need must be identified and clearly presented.

Selecting an email services partner: Why ESPs view services as a necessary evil


It’s widely recognized that email marketing teams are under resourced. The result is that many companies still rely partly or entirely on third parties for services, despite software platforms getting easier to use.

This makes services an important component of the email marketing vendor selection process.

Comparing ESPs? Forget Apples to Apples—Do This Instead


Comparing email service providers can be a little bit like shopping for a new car when you don’t have a certain make and model in mind. Buying a “car” can mean buying anything from a huge SUV to a sporty convertible to a tiny Fiat. They all get you places, and use an engine and four wheels to do so. But beyond that, you’d hardly try and do a comparison between an SUV and a little compact, right? It would be like comparing apples to oranges.

The Marketing Automation Dilemma: To Pay, or Not to Pay?


Marketing automation software has been steadily climbing in popularity over the past decade. That’s because it works.

Maybe you’ve heard there are some “free” options out there, does the axiom “you get what you pay for” also apply to Marketing Automation?

Biggest research on Email Marketing Software ever released


It is official, the first edition of the Email Marketing Software Buyer’s Guide is now released. The report, written by an all-star team of 4 International marketing technology experts, is the most comprehensive report on email and marketing automation software to date.

The guide has an analysis of capabilities (services / product features) and vendor profiles;

5 ways a full-service ESP will make you worry-free.


When you find the right email marketing partner, they become an extension of your in-house marketing team.

How does that work? Let’s review the topics that will become worry-free when enlisting a great full-service ESP.

Want a world-class ESP? Expect these (tough) vetting questions


There is always movement on the email marketing software market. Marketers look for vendors with the best mix of policy, price, features and performance. At the same time, Email Service Providers are keen to take on customers that fit their current portfolio.

When Is a Mid-Market Email Service Provider the Right Fit?


There are those ESPs that always seem to be in the limelight…you know, those bigger-than-life companies with marketing budgets that can fund user conferences resembling rock concerts and technology stacks beyond compare.
But does that mean biggest is best? Not at all. In fact, a mid-market ESP can be the right-sized ESP for many organizations.